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논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2016.5
- 수록면
- 516 - 525 (10page)
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It is widely accepted that a major vehicle of an exporter’s market expansion is its knowledge about how to compete in overseas markets. A non-negligible number of exporters, however, have achieved successful expansion into overseas markets although they have had little prior experience in those markets. Depending on the knowledge-based view and the late mover advantage theory, the author develops an empirically testable model that explain the effects of vicarious learning on market expansion in the context of exporting. In particular, the author posits that exporters can overcome their lack of direct experience in export markets by learning indirectly through other firms and interfirm relationships. Using a complied archival dataset in regard to expansion into overseas markets of a sample of Korean exporters, the author empirically tests the model. The author discusses the importance of vicarious learning in explaining successful export market expansion. Moreover, the author discusses the implications of the findings of the current study for policy makers in the area of international trade as well as for managers in the field of competitor-analysis and inter-firm relationship management.
목차
Abstract
I. Introduction
II. Theoretical Background
III. Propositional Development
IV. Discussion
V. Future Research Directions
References
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UCI(KEPA) : I410-ECN-0101-2017-324-000799268