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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Export-relationship marketing is increasingly crucial to export performance. Among a wide variety of strategic options for developing export relationships, exporter-export intermediary relationships are a prevalent option for success in export marketplaces. Recent research has given little attention to these relationships. The present study attempts to provide an understanding of how to succeed in export-relationship marketing. Using the resource-advantage (R-A) theory of competition as an overarching framework, this study develops a model that builds on the resource-based theory of the firm, the alliance theory, and the relationship-marketing theory in order to explain how to succeed in export-relationship marketing. The model was empirically tested using data obtained from a survey of exporter-export intermediary relationships in Korea. The partial least square analysis was adopted to empirically assess the model. The results show that the hypothesized paths in the model are confirmed in the manner of the R-A theory. Finally, the author discusses important implications of this research for theory and practice, presents research limitations, and offers some suggestions for future research.
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참고문헌 (48)
참고문헌 신청
Ambler, T. / 1999 / The Effect of Channel Relationships and Guanxi on Die Performance of Inter-province Export Ventures in the People’s Republic of China / International Journal of Research in Marketing 16(1):75~87
Anderson, E. / 1992 / The Use of Pledges to Build and Sustain Commitment in Distribution Channels / Journal of Marketing Research 29(1):18~34
Armstrong, J. S. / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14(3):396~402
Arnett, D. B. / 2003 / Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis: A Method and Applications / Journal of Retailing 79(3):161~170
Aulakh, P. S. / 1996 / Trust and Performance in Crossborder Marketing Partnerships: A Behavioral Approach / Journal of International Business Studies 27(5):1005~1032
Anderson, E. / 1992 / The Use of Pledges to Build and Sustain Commitment in Distribution Channels / Journal of Marketing Research 29(1):18~34
Armstrong, J. S. / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14(3):396~402
Arnett, D. B. / 2003 / Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis: A Method and Applications / Journal of Retailing 79(3):161~170
Aulakh, P. S. / 1996 / Trust and Performance in Crossborder Marketing Partnerships: A Behavioral Approach / Journal of International Business Studies 27(5):1005~1032
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