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The Roles of Interpersonal Communication between Exposure to Mass Media and MERS-Preventive Behavioral Intentions : The Moderating and Mediating Effects of Face-to-Face and Online Communication
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매스미디어 노출과 메르스 예방행동 의도의 관계에서 대인커뮤니케이션의 역할 : 면대면 및 온라인 커뮤니케이션의 매개 및 조절효과

논문 기본 정보

Type
Academic journal
Author
Woohyun Yoo (동국대학교_서울) Yongkuk Chung (동국대학교_서울)
Journal
Korean Association for Broarding & Telecommunication Korean Journal of Broadcasting and Telecommunication Studies Vol.30 No.4 KCI Excellent Accredited Journal
Published
2016.7
Pages
121 - 151 (31page)

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The Roles of Interpersonal Communication between Exposure to Mass Media and MERS-Preventive Behavioral Intentions : The Moderating and Mediating Effects of Face-to-Face and Online Communication
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Abstract· Keywords

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This study examines whether MERS-related interpersonal communication mediates and moderates the relationship between exposure to MERS-related mass media and MERS-preventive behavioral intentions. We surveyed 600 Korean adults aged 19 or older during the 2015 MERS outbreak in South Korea. Regarding the mediating effect of MERS-related interpersonal communication, only face-to-face communication mediated the positive effect of exposure to MERS-related mass media on MERS-preventive behavioral intentions. With regard to the moderating effect of MERS-related interpersonal communication, the effect of interpersonal communication substituted the effect of exposure to MERS-related mass media on cough etiquette intention. Specifically, the exposure effect was much stronger for people with lower levels of face-to-face and online communication than those with higher levels of face-to-face and online communication. In conclusion, interpersonal communication can contribute to overcoming infectious disease crises by mediating and substituting the influence of exposure to mass media on individual behaviors to prevent infectious diseases.
#매스미디어 노출 #대인커뮤니케이션 #예방행동 의도 #메르스 #감염병 #exposure to mass media #interpersonal communication #preventive behavioral intention #MERS #infectious disease

Contents

1. 문제 제기
2. 이론적 논의
3. 연구 방법
4. 연구 결과
5. 논의 및 결론
참고 문헌
Abstract

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