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Representation of Tourist Experience on Social Network Service
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SNS를 통해 표출된 여행경험 콘텐츠에 관한 탐색적 고찰

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Type
Academic journal
Author
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.28 No.8 KCI Accredited Journals
Published
2014.8
Pages
5 - 15 (11page)

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Representation of Tourist Experience on Social Network Service
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This study attempted to identify the representations of travel experience on the social network service by analyzing the contents of a variety of Facebook contents. Qualitative approaches were used to content-analyze the narrative and visual information on the sampled SNS using NVivo7. The results of analyses from Facebook-contents were conducted in order to assess: 1) it was investigated that in terms of travel experience, a desire for enjoying nature escaping from a daily life, and desire for relationship with companions are considered the highest. As a result, it was confirmed that these are universal experiences of tour and travel. 2) Second, although the experiences concerned with ‘food’ is a basic and physiological need of humans, the average number of comments on contents dealing with food was higher than the number of comments on other topics. It means that people are very interested in food in their travel. Therefore, it is suggested that the topic of food experiences should be significantly treated and researched in relation to travel experiences. This study underscores the importance of understanding the multiplicity of tourist experience representations on the travel-related SNS contents. Implications for tourism marketers in terms of SNS marketing strategies are discussed.
#관광 경험 #관광 현장 #내용분석 #소셜 네트워크 서비스 #페이스북 #Content Analysis #Facebook #On-site Experience #SNS #Social Network Service #Tourist Experience

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References (45)

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강윤진 / 2008 / 현상학적 방법론을 이용한 여행단계별 소비감정에 대한 연구 / 관광학연구 32(1):209~233 dbpia 구창환 / 2010 / 페이스북, 무엇이고 어떻게 활용할 것인가 / 더숲 google schola 김남이 / 2011 / 공중의 라이프스타일이 소셜 미디어 이용 동기 및 이용 행위에 미치는 영향에 관한 연구 / 한국광고홍보학보 13(2):306~341 dbpia 김재휘 / 2004 / 메시지의 현출성과 수용자의 신념 및 지각된 정보가치가 구전의도에 미치는 영향 / 한국심리학회지: 사회및성격 18(2):91~105 dbpia 김태영 / 2008 / 토론토 한국 이민자들의 영어 학습동기 및 신념: NVivo를 활용한 정성적 사례 연구 / 사회언어학 16(2):141~168 dbpia

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