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초록· 키워드
오류제보하기
Trade B2B e-Marketplace is an export-oriented market intermediary in electronic international commerce. This study aims at gaining a better understanding of trade B2B e-Marketplace in export marketing. Specifically, this study examines relationships between Trade B2B e-Marketplace and export performance. This study focuses on transaction costs to investigate the effects of trade B2B e-Marketplace use on export performance. This study suggests trade B2B e-Marketplace as a hybrid exporting channel to balance risk and profit. Relying on the transaction cost analysis, this study justifies how trade B2B e-Marketplace could improve export performance, such as decreasing transaction costs (searching, bargaining, and monitoring costs) and increasing sales and market share in export marketing. The effects of trade B2B e-Marketplace use on export performance are hypothesized and empirically tested by this study.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Effects of trade B2B e-Marketplace use
Ⅲ. Research method
Ⅳ. Results and discussion
Ⅴ. Contributions and directions for future research
Ⅵ. Conclusion
References
참고문헌 (32)
참고문헌 신청
[학술지(정기간행물)] - Alzougool, B / 2010 / Towards a Better Understanding of SMEs’ Perception of Electronic Commerce Technology Adoption / Interdisciplinary Journal of Contemporary Research in Business 2 (3) : 9 ~ 37
[학술지(정기간행물)] - Bailey, J.P / 1997 / An Exploratory Study of the Emerging Role of Electronic Intermediaries / International Journal of Electronic Commerce 1 (3) : 7 ~ 20
[학술지(정기간행물)] - Brady, M.K / 2001 / Searching for a Consensus on the Antecedent Role of Service Quality and Satisfaction: An Exploratory Cross-National Study / Journal of Business Research 51 (1) : 53 ~ 60
[학술지(정기간행물)] - Brouthers, K / 2003 / Transaction Cost-Enhanced Entry Mode Choices and Firm Performance / Strategic Management Journal 23 (12) : 1239 ~ 1248
[학술지(정기간행물)] - Cadogan, J.W / 2002 / Export Market-Oriented Activities: Their Antecedents and Performance Consequences / Journal of International Business Studies 33 (3) : 615 ~ 626
[학술지(정기간행물)] - Bailey, J.P / 1997 / An Exploratory Study of the Emerging Role of Electronic Intermediaries / International Journal of Electronic Commerce 1 (3) : 7 ~ 20
[학술지(정기간행물)] - Brady, M.K / 2001 / Searching for a Consensus on the Antecedent Role of Service Quality and Satisfaction: An Exploratory Cross-National Study / Journal of Business Research 51 (1) : 53 ~ 60
[학술지(정기간행물)] - Brouthers, K / 2003 / Transaction Cost-Enhanced Entry Mode Choices and Firm Performance / Strategic Management Journal 23 (12) : 1239 ~ 1248
[학술지(정기간행물)] - Cadogan, J.W / 2002 / Export Market-Oriented Activities: Their Antecedents and Performance Consequences / Journal of International Business Studies 33 (3) : 615 ~ 626
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UCI(KEPA) : I410-ECN-0101-2016-326-002566789