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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.1
- 수록면
- 61 - 69 (9page)
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초록· 키워드
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Little is known regarding the impacts of product quality and branding on perceived price and purchase intention in international cafes, Selangor, Malaysia. This study tested the relationships among product quality, branding, perceived price, and purchase intention within the context of international cafes. A total of 301 customers at 6 international cafes in Selangor state in Malaysia completed questionnaires. It was found that product quality and branding positively influence perceived price. In addition, perceived price has a significant impact on purchase intention.
목차
ABSTRACT
INTRODUCTION
BACKGROUND AND HYPOTHESES
METHODOLOGY
RESULTS
CONCLUSION AND LIMITATION
REFERENCES
참고문헌 (38)
참고문헌 신청
Ambrose G, Harris P (2011). Packaging the Brand: The Relationship between Packaging Design and Brand Identity. AVA Publishing.
Baker DA, Crompton JL (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research 27(3):785-804.
Brotherton B (2008). Researching Hospitality and Tourism: A Student Guide. Sage.
Boulding W, Kalra A, Staelin R, Zeithaml VA (1993). A dynamic process model of servicequality: From expectations to behavioral intentions. Journal of Marketing Research 30:7-27.
Chen PT, Hu HH (2010). How determinant attributes of service quality influence customer-perceived value: an empirical investigation of the Australian coffee outlet industry. International Journal of Contemporary Hospitality Management 22(4):535-551.
Baker DA, Crompton JL (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research 27(3):785-804.
Brotherton B (2008). Researching Hospitality and Tourism: A Student Guide. Sage.
Boulding W, Kalra A, Staelin R, Zeithaml VA (1993). A dynamic process model of servicequality: From expectations to behavioral intentions. Journal of Marketing Research 30:7-27.
Chen PT, Hu HH (2010). How determinant attributes of service quality influence customer-perceived value: an empirical investigation of the Australian coffee outlet industry. International Journal of Contemporary Hospitality Management 22(4):535-551.
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UCI(KEPA) : I410-ECN-0101-2016-594-002384489