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자료유형
학술저널
저자정보
저널정보
한국디자인문화학회 한국디자인문화학회지 한국디자인문화학회지 제14권 제3호
발행연도
2008.9
수록면
357 - 371 (15page)

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Along with `the age of tourism-cultural industry` in the 21st century, improvement in income level, and expansion of economic and psychological capacity to spare, the desires of citizens and tourists who want to enjoy leisure and to get out of the routine of everyday life have been increasing. Also, their attributes have been rapidly changing and becoming more diversified. However, the results of vague expectation merely through tourism-cultural industry with no understanding of such variable attributes without exerting any efforts to respond thereto, the local cultural spaces, which had been developed in the past geared only to physical aspects of facilities in an indiscreet manner, have begun to lose its attractiveness day by day. Amid discourses that locality`s own unique features and distinction thereof would turn out to be the source of competitive edge for both nation and locality, general public`s consciousness in the role of space marketing design, as the factor that will contribute to enhancing competitiveness of locality, has increased, and in the respect that this tells that demands on the location, which has been differentiated, are increasing gradually, the necessity of space marketing design cannot be overlooked any longer. In this paper, firstly, the researcher established the concept of space marketing design based on the information collected through the Internet and literature investigation, then after, surveyed overseas cases of space marketing design, and analyzed the results. Secondarily, having selected the street of Insa-dong where history and culture are embedded as the nation`s representative local cultural space, the researcher conducted a survey on the value of Insa-dong and the problems in the current situation through literature investigation and on-the-spot observation, and the results were analyzed accordingly. After having dealt with such problems, and created opportunistic factors, the research proposed a method of space marketing design for future Insa-dong.

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