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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2001.6
- 수록면
- 195 - 204 (10page)
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As the living standards improves. consumers require kitchen furniture to be well designed and interior-integrated. In short, consumers want an aesthetic kitchen furniture and thereby, kitchen furniture commodities become diverse. Unlike in the past, kitchen is not simply a consumption space but a `cultural space` also. Thus not only `functionality` but also `cultural aspects` of kitchen furniture are highlighted. Namely, the kitchen furniture changes into `a complicated cultural cooking furniture`. As the kitchen furniture becomes ever diversified, the competition among furniture makers becomes more and more fierce in terns form domestic markets to overseas including Southeast Asia. Under such circumstances, this study was aimed at reviewing a new marketing concept for `H` company who attempts to advance into China markets. Recently, the Chinese markets have grown much owing to the economic development fueled by reformation and marketing-opening, and the future growth potential is enormous. The purpose of this study is to explore the ways for `H` company to respond to the changing business environment, consumption and distribution system of China and thereby, advance into the Chinese market.
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