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논문 기본 정보

자료유형
학술저널
저자정보
Kim, Yong Se (성균관대학교) Lee, Ju Hye (성균관대학교) Lee, Hee Ju (성균관대학교) Lee, Joon Seo (성균관대학교)
저널정보
한국전시산업융합연구원 한국과학예술융합학회 한국과학예술포럼 Vol.20
발행연도
2015.6
수록면
159 - 171 (13page)
DOI
10.17548/ksaf.2015.06.20.159

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초록· 키워드

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Service elements are added to the product to improve the company it its sales and innovation. The servitization process could take many different routes reflecting various properties of the manufacturing firm and its business contexts. Product-service systems (PSS) design method developed at Sungkyunkwan Universty, Service Design Institute, has been applied to a small furniture manufacturing company to demonstrate the utility of the method and to devise improvements. First, the business context of the company has been analyzed and key values have been identified. A co-creative session has been conducted to develop initial service concepts to drive those key values. The diverse positioning of those service concepts on the scale of service supporting product and service support customer is then developed to plan servitization phases. The specific service concepts are about company-customer relationship building as well as customization and personalization in this case. Initial service concepts are detailed with service blueprint so that prototyping and customer experience evaluation can be done. Business models in different servitization phases are designed. Further prototyping and customer experience evaluation has been done with business strategy improvements. In this paper, the proudct-service systems design method has been reviewed and the specific and real processes of the servitization using design will be described with discussion on the improvement of the method and the enhancement of the business.

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Abstract
I. Introduction
Ⅱ. Manufacturing servitization
Ⅲ. Product-service-systems design
IV. Real-world case: a furniture company
V. Conclusion
Reference

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