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The Effects of Blog Users' Self-Presentation on Their Psychological Well-Being : Focusing on the Mediating Effects of Perceived Interactivity
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블로그 이용자의 자기표현이 심리적 안녕감에 미치는 영향 : 지각된 상호작용성의 매개효과를 중심으로

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Type
Academic journal
Author
Mikyung Choi (서강대학교) Eun-Yeong Na (서강대학교)
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.59 No.4 KCI Excellent Accredited Journal
Published
2015.8
Pages
163 - 193 (32page)

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The Effects of Blog Users' Self-Presentation on Their Psychological Well-Being : Focusing on the Mediating Effects of Perceived Interactivity
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Research history (2)

2015

The Effects of Blog Users’ Self-Presentation on Their Psychological Well-Being : Focusing on the Mediating Effects of Perceived Interactivity
Mikyung Choi ,  Eun-Yeong Na Korean Journal of Journalism & Communication Studies 2015.08 Academic journal
The effects of self-presentation for self-fulfillment & impression management on blog users’ psychological well-being
최미경 미디어교육 2015.01 Thesis
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Abstract· Keywords

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The purpose of this study was to examine the effects of blog users’ self-presentation on their psychological well-being. In addition the present paper also aimed to analyze empirically the mediating effects of perceived interactivity during the process of self-presentation’s influence on psychological well-being. For the purpose of proving such effects, an online survey was conducted in March 2015 on blog users ranging from their teens through 60s who had experiences of running a blog, and the survey results from a total of 420 blog users were analyzed. A summary of the survey findings suggests that blog users’ self-presentation on their blogs was positively correlated with their psychological well-being. The mediating effects of perceived interactivity of blog users were also verified between self-presentation (for self-fulfillment & impression management) and psychological well-being. This paper is meaningful since it demonstrates that self-presentation through blogs has significant influence on the users’ psychological well-being, and that perceived interactivity serves as a mediator in the influencing relationship. Among the components of perceived interactivity, ‘user control’ and ‘two-way communication’, in particular, are shown to be statistically significant. This means that stronger perceptions of user control over the blogs and of two-way communication with blog visitors generally lead to a higher level of blog users’ psychological well-being.
#블로그 #소셜미디어 #자기표현 #지각된 상호작용성 #심리적 안녕감 #blog #social media #self-presentation #perceived interactivity #psychological well-being

Contents

1. 문제제기 및 연구의 목적
2. 이론적 배경 및 연구문제
3. 연구방법
4. 연구결과
5. 결론
참고문헌
Abstract

References (4)

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김소영, 주영혁. 지각된 상호작용성과 웹사이트 충성도에 관한 연구. 소비자학연구. 2001 google schola 김은미, 이준웅, 장현미. 블로그 동기와 이용자 규모에 대한 인식이 블로그 운영과 지속의사에 미치는 영향. 한국방송학보. 2011 dbpia 나은영, 송종현. 어린이의 인터넷ㆍ컴퓨터게임 몰입에 미치는 자기통제성의 매개 역할과 어머니의 개방적 커뮤니케이션의 영향. 한국언론학보. 2006 dbpia 장현미, 김은미, 이준웅. 블로그에서 자기표현적 글쓰기와 읽기 선호도가 대인적 및 사회적 신뢰에 미치는 영향에 관한 연구. 한국언론학보. 2012 dbpia

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