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The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants
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항공사 승무원이 인식하는 사회적 책임이 조직동일시 및 고객지향성에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Seon-Hee Ko (서원대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.15 No.8 KCI Accredited Journals
Published
2015.8
Pages
495 - 504 (10page)

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The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants
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Abstract· Keywords

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The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows.
Firstly, ‘economic responsibility" and "philanthropic responsibility" have positive effect on organizational identification while "legal responsibility" and "ethical responsibility" have no effect on "organizational identification". As for the degree of influence, "philanthropic responsibility" has a greater impact than ‘economic responsibility". Airlines should focus on the responsibility to the community as well as social contribution. Secondly, "organizational identification" has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 조사설계
Ⅴ. 실증분석
Ⅵ. 결론
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UCI(KEPA) : I410-ECN-0101-2016-004-001865153