The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants

Seon-Hee Ko

The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants

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항공사 승무원이 인식하는 사회적 책임이 조직동일시 및 고객지향성에 미치는 영향

Type: Academic journal

Author: Seon-Hee Ko (서원대학교)

Journal: The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.15 No.8 KCI Accredited Journals

Published: 2015.8

Pages: 495 - 504 (10page)

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The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants

Research history (5)

2016

The Effect of Emotional Intelligence on LMX, TMX and Innovative Behavior among flight attendants

Ko Seon Hee , 관광연구 2016.10 Academic journal

2015

The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants

Seon-Hee Ko JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2015.08 Academic journal

2014

Effect of Emotional Intelligence on Customer Orientation among Flight Attendants - moderating effect of social support -

Seon-Hee Ko , Jeong-Min Pa , k JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2014.03 Academic journal

2013

Effect of Emotional Labor on the Burnout and Organizational Commitment among Flight Attendants

Seon-Hee Ko JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2013.07 Academic journal

The Effect of Emotional Labor on the Burnout and Organizational Commitment among Flight Attendants

고선희 한국서비스경영학회 학술대회 2013.05 Proceeding

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The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows.
Firstly, ‘economic responsibility" and "philanthropic responsibility" have positive effect on organizational identification while "legal responsibility" and "ethical responsibility" have no effect on "organizational identification". As for the degree of influence, "philanthropic responsibility" has a greater impact than ‘economic responsibility". Airlines should focus on the responsibility to the community as well as social contribution. Secondly, "organizational identification" has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

#사회적 책임 #조직동일시 #고객지향성 #Corporate Social Responsibility #Organizational Identification #Customer Orientation

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 조사설계
Ⅴ. 실증분석
Ⅵ. 결론
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References (39)

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[단행본] - H. R. Bowen / 1953 / Social Responsibility of Businessman / Harper & Low

[학술지(정기간행물)] - 이환의 / 2014 / 기업의 사회적 책임과 윤리적 분위기가 내부고객만족, 내부서비스품질 그리고 고객지향성에 미치는 영향관계 연구 : 카지노 기업을 중심으로 / 관광연구저널 28 (12) : 121 ~ 135

[학술지(정기간행물)] - E. E. Kim / 2012 / The impact of prevention versus promotion hope on CSR activities / International Journal of Hospitality Management 31 (1) : 43 ~ 51

[학술대회논문] - 이한석 / 2012 / 항공산업의 사회적 책임 현황에관한 연구 / 한국항공경영학회, 2012년 춘계학술발표대회 : 371 ~ 382

[학술지(정기간행물)] - D. E. Rupp / 2006 / Employee reactions to corporate social responsibility : an organiwational justice framework / Journal of Organizational Behavior 27 (4) : 537 ~ 543

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고선희

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UCI(KEPA) : I410-ECN-0101-2016-004-001865153

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