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How Customer Satisfaction Which is Attended by Golf Club Caddie`s MOT Service Influences Revisit Intention and Oral Transmission
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골프장 경기보조원 MOT서비스가 고객만족, 재방문의도 및 구전효과에 미치는 영향

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Type
Academic journal
Author
Journal
Korean Society of Sport for All Journal of Sport for All Vol.43 No.1 KCI Accredited Journals
Published
2011.2
Pages
337 - 346 (10page)
DOI
10.51979/KSSLS.2011.02.43.337

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How Customer Satisfaction Which is Attended by Golf Club Caddie`s MOT Service Influences Revisit Intention and Oral Transmission
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Abstract· Keywords

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This study aims to offer basis data to golf club management by identifying how customer satisfaction which is attended by caddie`s MOT service influences revisit intention and oral transmission. To achieve the purpose of this study, we targeted 266 men and women and data has been processed with Frequency Analysis, Factor Analysis, Reliability Analysis, Path Analysis and the results are as follows: Firstly, after analyzing how caddie`s MOT service influences customer satisfaction, it solely influences the ability of game progress and the ability of managing other things and doesn`t influences the basic ability. Secondly, the golf club customer`s satisfaction attentively influences oral transmission. Thirdly, the golf club customer`s satisfaction attentively influences revisit intention.
#caddie MOT service #customer satisfaction #oral transmission #revisit intention

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References (50)

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1. [학술지(정기간행물)] - / 2009 / 한국골프의 미래 / 골프경영과 정보 google schola 2. [학위논문] - 기영진 / 2006 / 외식기업의 전환장벽 관계성과 조절효과가 서비스 유지 결정에 미치는 영향 / 박사 / 경기대학교 대학원 google schola 3. [학위논문] - 김국진 / 2001 / 외식산업 서비스 품질의 영향요인과 상황대처요인이 고객만족에 미치는 영향에 관한 연구 / 석사 / 창원대학교 대학원 google schola 4. [단행본] - 김계수 / 2004 / AMOS 구조방정식 모형분석 / SPSS 아카데미 google schola 5. [학위논문] - 김용수 / 2005 / 접점서비스에서 서비스품질이 고객만족도에 미치는 영향에 관한 실증연구 / 석사 / 동국대학교 경영대학원 google schola

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