지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2003.12
- 수록면
- 218 - 229 (12page)
이용수
초록· 키워드
오류제보하기
Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign
implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed. (J Community Nutrition 5(4) : 218 ~ 229, 2003)
implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed. (J Community Nutrition 5(4) : 218 ~ 229, 2003)
목차
ABSTRACT
1. Moving from knowledge-based to behaviorally-focused nutrition education
2. What is social marketing?
3. How are campaigns developed?
4. Campaign evaluation
5. An overview of a variety of social marketing campaigns
6. Benefits and drawbacks to using social marketing campaigns
Conclusions
References
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
대구광역시 담장허물기운동의 정체성과 나아갈 방향
한국주거학회논문집
2006 .06
-
NASA’s History of International Air Quality Campaigns : An evolving collaborative observing systems approach
한국대기환경학회 학술대회논문집
2015 .11
-
營養과 行動의 發達
한국영양학회지
1977 .06
-
Historical background and development of applied nutrition and community nutrition in Korea
Nutrition Research and Practice
2007 .03
-
Historical background and development of applied nutrition and community nutrition in Korea
Nutrition Research and Practice
2007 .03
-
고등학생의 영양 관련 문제점 분석 및 영양 교육 프로그램 개발(Ⅱ) : 고등학생 대상 영양 교육 프로그램 개발
동아시아식생활학회지
2007 .06
-
Using Social Science Theories in Community Nutrition
대한지역사회영양학회지
1997 .12
-
2016 KORUS-AQ 캠페인 기간에 측정된 중국과 황해상 PM2.5의 탄소 및 질소성 동위원소 특성
한국대기환경학회 학술대회논문집
2017 .11
-
통신해양기상위성을 이용한 에어러솔 산출 및 DRAGON-Korea Campaign
한국기상학회 학술대회 논문집
2012 .05
-
Issues and Directions in Developing Nutrition Education for Older Adults in Korea
Journal of Community Nutrition
2000 .07
-
The Evolution of Community Nutrition in the U.S.
Journal of Community Nutrition
2003 .12
-
유치원 영양지원을 위한 영양교육 프로그램 개발과 효과 평가
한국영양학회지
2000 .01
-
Old Age and Nutrition
Journal of Community Nutrition
2002 .03
-
Evaluation of urban surface parameterizations in the WRF model using measurements during the Texas Air Quality Study 2006 field campaign
한국기상학회 학술대회 논문집
2012 .11
-
KORUS pre-campaign 동안 서울과 백령도 대기에서 측정한 PM2.5 유기성분들의 조성 특성연구
한국대기환경학회 학술대회논문집
2015 .11
-
탁아기관 유아를 위한 영양교육 프로그램의 개발 및 효과평가
한국영양학회지
1995 .02
-
Need Assessment of Nutrition Education for Older Adults
Journal of Community Nutrition
2001 .11
-
현대패션에 나타난 친환경 메시지 캠페인 분석
한국생활과학회 학술대회논문집
2016 .11
-
Investigation of the Current Seasonal Variations in Major PM2.5 Ionic Species during the Intensive Campaigns in Seoul and Deokjeok Island
한국대기환경학회 학술대회논문집
2009 .05
이 논문의 저자 정보
최근 본 자료
댓글(0)
0