지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.12
- 수록면
- 23 - 37 (15page)
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초록· 키워드
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The purpose of this study is to analyze factors on formation of goodwill in retail store and to identify the decision process of goodwill in retail store. In other words, it aims to express the influence of certain factors in deciding goodwill by drawing and verifying a formation model and a decision model of goodwill in retail store.
When concluding a lease contract, a retail store tenant examines location, business and facility factors for expected return and considers the amount of goodwill he or she can allow. So, a hypothesis was established that location, business and facility factors for retail stores have a meaningful influence on the expected return of tenants and expected return of tenants have a meaningful influence on the amount of goodwill. In other words, as a formation model of goodwill in retail store, each variable→expected return→retail building-goodwill was designed.
Also, expected return of tenants which is an independent variable equated with location factor, business factor and facility factor become variables deciding retail building-goodwill, in identifying the influence of certain factors in deciding goodwill. Thus, as a decision model of goodwill, each variable→retail building-goodwill was drawn.
Analysis of goodwill formation model(each variable→expected return→retail building-goodwill) shows that expected return was influenced in order of contract space→land price→distance to bus-stop→business factor→facility factor. In conclusion, expected return was influenced in order of location factor→business factor→facility factor and expected return has a meaningful influence on goodwill.
When concluding a lease contract, a retail store tenant examines location, business and facility factors for expected return and considers the amount of goodwill he or she can allow. So, a hypothesis was established that location, business and facility factors for retail stores have a meaningful influence on the expected return of tenants and expected return of tenants have a meaningful influence on the amount of goodwill. In other words, as a formation model of goodwill in retail store, each variable→expected return→retail building-goodwill was designed.
Also, expected return of tenants which is an independent variable equated with location factor, business factor and facility factor become variables deciding retail building-goodwill, in identifying the influence of certain factors in deciding goodwill. Thus, as a decision model of goodwill, each variable→retail building-goodwill was drawn.
Analysis of goodwill formation model(each variable→expected return→retail building-goodwill) shows that expected return was influenced in order of contract space→land price→distance to bus-stop→business factor→facility factor. In conclusion, expected return was influenced in order of location factor→business factor→facility factor and expected return has a meaningful influence on goodwill.
목차
Abstract
Ⅰ. 서론
Ⅱ. 평가모형에 대한 선행연구고찰 및 권리금 변수의 도출
Ⅲ. 권리금의 형성과정분석
Ⅳ. 권리금의 결정요인분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2016-595-000938066