지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.3
- 수록면
- 1 - 20 (20page)
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초록· 키워드
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This study has two focuses. First, we used structural equation modeling to analyze causal relationship of our research model among qualities of smartphone and mobile service, user satisfaction, switching intention, and repurchase intention. Second, we considered moderate effects of users’ switching frequencies of smartphone and mobile service. moderate effects were analyzed through multigroup analysis and chi-square difference test.
For analysing moderate effects of switching frequencies of smartphone and mobile service, we divided our sample into low, medium, and high frequency group, then we executed multigroup analysis with chi-square difference test.
Switching frequencies of smartphone had moderate effect on the relationship between user satisfaction and repurchase intention. Three same unstandardized coefficients which can be compared in the research model with different sample, were 0.514 in low group, 0.534 in medium group, and 1.153 in high group. Therefore the higher switching frequencies of smartphone, the higher relationship between user satisfaction and repurchase intention. However, switching frequencies of mobile service did not have moderate effects in the research model.
For analysing moderate effects of switching frequencies of smartphone and mobile service, we divided our sample into low, medium, and high frequency group, then we executed multigroup analysis with chi-square difference test.
Switching frequencies of smartphone had moderate effect on the relationship between user satisfaction and repurchase intention. Three same unstandardized coefficients which can be compared in the research model with different sample, were 0.514 in low group, 0.534 in medium group, and 1.153 in high group. Therefore the higher switching frequencies of smartphone, the higher relationship between user satisfaction and repurchase intention. However, switching frequencies of mobile service did not have moderate effects in the research model.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설설정
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2015-320-001415925