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Effects of Traveller's Perception to the Corporate Sustainability Management on the Corporate Image of Airline : Focused on the Mediating Variable of Social Connectedness and corporate trust
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항공 여행객들이 지각하는 항공사의 지속가능경영이 기업이미지에 미치는 영향 : 사회적 연결감과 기업신뢰의 매개효과를 중심으로

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Type
Academic journal
Author
Hwang, Hye-Jin (세명대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.25 No.1(Wn.72)
Published
2013.1
Pages
207 - 229 (23page)

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Effects of Traveller's Perception to the Corporate Sustainability Management on the Corporate Image of Airline : Focused on the Mediating Variable of Social Connectedness and corporate trust
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Abstract· Keywords

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This study examines how travellers’s perception of sustainability management affects corporate image by considering the possible mediating effect of social connectedness to the corporation and corporate trust.
A total of 327 questionnaires responded was analyzed for empirical validation of the research hypotheses, and the results were found that corporate’s economic responsibility was the significant factor of customer’s perception to sustainability management influencing to corporate image positively.
In the relationships of sustainability management and social connectedness to the corporation, corporate’s social responsibility and economic responsibility were found to boost positive corporate image. Additionally, the social connectedness appeared to have positive correlation with corporate image.
#지속가능경영(Sustainability Management) #기업이미지(Corporate Image) #사회적 연결감(Social Connectedness) #기업신뢰(Corporate trust)

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법론
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

References (9)

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김선희, 이영관, 안영숙. 관광기업의 사회적 책임과 기업이미지가 대학생의 취업성향에 미치는 영향. 관광레저연구. 2008 dbpia 김성수. 환경경영이 유통업 마케팅 성과에 미치는 영향에 관한 연구. 한국유통학회 학술대회 발표논문집. 2004 dbpia 박계홍, 송광영. 윤리경영과 조직유효성과의 관계에 있어서 신뢰의 역할. 대한경영학회지. 2005 dbpia 박종철, 이광현. 기업의 지속가능경영 노력이 기업신뢰 및 고객만족도에 미치는 영향. Asia-Pacific Journal of Business & Commerce. 2009 dbpia 성현선, 서대교. 기업의 사회적 책임활동이 기업이미지 및 성과에 미치는 영향. 한국경영학회 융합학술대회. 2009 dbpia

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