지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
In accordance with the popularization of smart phones, anyone was able to access and generate internet in all time and place, and a real-time interactive communication had been extended. It was the beginning of SNS(Social Network Service). As smart phone and SNS users increasing, most of company were introducing SNS as a new marketing tool. This study investigates the process and concept of SNS and presents the representative characteristics of SNS service quality in airline industry. The representative characteristics are as follows; entertainingness, customization/personalization, perceived-interactivity, perceived usefulness, perceived ease of use, which is based on the results of previous studies. This study research the operational status of the airline industry SNS and the characteristics of SNS service quality. This study identifies the entertainingness should be revised and suggest a way to compensate to this.
목차
ABSTRACT
I. 서론
II. 이론적 배경
III. 항공업계의 SNS 운용 현황 및 서비스 품질
Ⅳ. 항공사 SNS 서비스 품질 보완방안
V. 결론
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UCI(KEPA) : I410-ECN-0101-2014-320-000724610