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An Exploratory Study of Success Factors of B2B e-marketplace in South Korea
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Type
Academic journal
Author
Kang, Min-Cheol (아주대학교) Lee, Sang-Gun (아주대학교) Kwak, Soo-Hwan (용인시디지털산업진흥원) Kim, Jaek-Yung (College at Oneonta)
Journal
DAEHAN Association of Business Administration, Korea Korean Jouranl of Business Administration Vol.23 No.4 KCI Accredited Journals
Published
2010.8
Pages
2,055 - 2,084 (30page)

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An Exploratory Study of Success Factors of B2B e-marketplace in South Korea
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Abstract· Keywords

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Business-to-business (B2B) electronic marketplace (a-marketplace) has changed the way firms conduct business as suppliers and buyers. We analyzed success factors of B2B a-marketplace by surveying existing and potential adopters of a-marketplace to help them create strategy on successful B2B a-marketplace adoption and continuance of transaction. Results from path analysis suggest that, for successful e-commerce adoption and continuance, films need to focus on the target market accurately with proper products by considering characteristics of B2B a-marketplace such as enhancing reach and richness. Further, films are suggested to develop community service to enhance trust relationship between trading partners through a-marketplace community service. Competitor"s pressure is also one of the important factors in continuance of transaction through a-marketplace. Finally, continuance of transactions positively influences cost reduction and profit increase, while cost reduction leads to profit increases.
#community service #target market #B2B e-marketplace #e-commerce #e-marketplace success factors #커뮤니티 서비스 #목표시장 #B2B #전자상거래 #e-marketplace

Contents

Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Methodology
Ⅳ. Research Methodology and Analysis
Ⅴ. Discussion, Implications and Limitations
Ⅵ. Conclusion
Ⅶ. Limitation and Future Research
〈References〉
요약

References (61)

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1. [학술지(정기간행물)] - 김연태 / 2006 / 공급사슬관리에서의 웹기반 B2B 통합 전략이 운영효율 성과에 미치는 영향에 관한 실증적 연구 / 대한경영학회지 19 (5) : 1663 ~ 1688 dbpia 2. [학술지(정기간행물)] - 이상근 / 2006 / e-공급망 인프라가 경쟁전략 역량 및 경쟁우위 성과에 미치는 영향에 관한 연구 / 대한경영학회지 19 (5) : 1913 ~ 1942 dbpia 3. [학술지(정기간행물)] - 양정식 / 2004 / 신발 산업의 e-marketplace 참여의도에 영향을 미치는 요인 분석 / 대한경영학회지 17 (2) : 665 ~ 680 dbpia 4. [학술지(정기간행물)] - 안지은 / 2006 / 균형성과표를 이용한 B2B 전자시장 성과평가 모형 구축 / Information Systems Review 8 (1) : 63 ~ 80 dbpia 5. [학술지(정기간행물)] - Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103 (3) : 411 ~ 423 google schola

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