지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2011.5
- 수록면
- 404 - 408 (5page)
이용수
초록· 키워드
오류제보하기
Presently, 3 kinds of color (black, white, gray) in color about the Korean car are the mainstream. According to the advent of the sensibility age, it is changed to the purchasing point in which product sensation characteristic including the design and color is more important. Therefore, human sensibility is the key factor on the product sale. In this study, the sensibility of the consumer about the car color was investigated in 3 types. The adjective utilizes the image scale in order to know the sensitive color and general preferred color. And the Web Safe Color was utilized in order to know the liked car color. The preferred car color of after the former investigation was plated and it compared actually with the preferred color and the car color. The result of comparing and analyze about the car color of the emotional image with the preferred color for each class of Korean, the consumer’s preferred colors and car color came out with the black, white, and gray equally, and the sensitive color showed the orange-red color line. However, the consumer awareness doesn’t seem to be open-hearted yet for accommodating the car color in the orange-red color.
목차
ABSTRACT
1. Introduction
2. Method
3. Results
4. Conclusion
References
Acknowledgements
Author listings
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2013-530-001644799