We consider an application of revenue management techniques to practical problem solving in culture & service industry areas e.g., cultureperformance theater, movie theater, opera theater, hotels etc. Specifically, we consider an optimization of capacity allocation of consumer seats for different fares in a culture performance or an opera theater where consumers may choose different ticket purchase options. That is, if the originally requested class seats, which is an inexpensive ticket, are unavailable, a consumer may decide to wait for reopening of the originally requested class seats in the next sales period or may buy a different fare class item, which is a more expensive ticket, in the same sales period. We investigate the changes of the optimal solutions and the optimal expected revenues, which are compared to those of the traditional approach as a function of the magnitude of consumer demand.