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The Open Policy of Chinese Distribution Market and Counterplan of Korean Firms
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중국의 유통시장 개방정책과 한국기업의 대응전략

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Type
Academic journal
Author
Young-Moon Kang (전남대학교)
Journal
Korea Association for International Commerce and Information International Commerce and Information Review Vol.8 No.3 KCI Accredited Journals
Published
2006.9
Pages
277 - 297 (21page)

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The Open Policy of Chinese Distribution Market and Counterplan of Korean Firms
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Abstract· Keywords

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Joined WTO, China has revised or removed continuously some of existing enter barriers which have been protecting Chinese distribution market. Chinese government intend to open completely it’s distribution market in 2007.
Such as the open policy of Chinese distribution impact on Korean firms which invest in China. in order to occupy China’s market, Korean firms needs to prepare counterplan on change of China’s distribution environments. China’s distribution environment is uncertain on account of remaining communism system even though opening it’s distribution market.
The purpose of this paper is to suggest diverse counterplan of Korean firms and answer how Korean firms can enter the China’s distribution market successfully. through exmaninig how China’s distribution channel is formulated and implemented. this study exhibits a model for strategy of Korean firms and shows implementations schemes.
#China #Distribution Market #Korean Firms

Contents

Abstract
Ⅰ. 서론
Ⅱ. 중국 유통시장의 발전과정
Ⅲ. 중국 유통업태와 소비시장
Ⅳ. 다각적인 대응전략
Ⅴ. 결론
참고문헌

References (26)

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[학술지(정기간행물)] - 대한무역투자진흥공사a / 2005 / 중국 유통시장 진출가이드 google schola [학술지(정기간행물)] - / 2002 / 중국 유통업 진출 적극 검토해야 google schola [학술지(정기간행물)] - 대한상공회의소a / 2005 / 중국 유통시장 개방과 우리기업의 진출전략 google schola [학술지(정기간행물)] - / 2004 / 최근 소비자 구매패턴 조사 google schola [학술지(정기간행물)] - 배영준 / 2003 / 중국 비즈니스 유통에 달려 있다 google schola

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