The goal of this article is to verify the media strategy of [Maeilshinbo] which was government newspaper of Japanese Government-General of Korea in culture sovereignty, the first half of 1920?s and the characteristics of the developmental trend of literature accordingly. As already known, [Maeilshinbo] was a unique Korean newspaper in Chosun after Korea-Japan Annexation in 1910. Though its rank had lowered a little due to the publications of [Donga Daily] and [Chosun Daily] in 1920, its influence was still continued because it had supports of Japanese Government-General of Korea.
However, as ruling policy of Saito Makoto who was a new Governor-general of Korea after 3.1 movement and that of Soejima Michimasa who was replaced at end of 1924 change, the policy to literary fare within [Maeilshinbo]was changing. Such change of media characteristics of [Maeilshinbo], literary fares developed with close influential relationship with colony discussion of ‘culture politics?.
First, as reflecting the atmosphere of depressed Chosun society after 3.1 movement, [Maeilshinbo] faced slump period in the literary world. Therefore, to overcome this, [Maeilshinbo] newly created literary section, ‘Maeshinmundan?, scouted a lot of literary men with knowledge mainly consisting of students studying in Japan while accepted positively love affairs discussion which was a trend in Japan. Thanks to these, serial novels published in [Maeilshinbo] in 1920?s developed into intellects novel and popular novel depending on readers.
Meanwhile, [Maeilshinbo] developed anti-socialistic discussion in order to make people to believe negative and critical images to socialism discussion which was so popular in the world in early 1920?s. However, as a irony case, socialism-tendency novels such as 〈Way of Freedom〉 by Yeon-Gyu Jeong, 〈Flame〉 by Gikuchi Kan, and 〈At the Back of Them〉 by Nakanishi were serially published. This was possible because it was matched with self-ruling strategy of Chosun which Soejima (took the Governor-General in 1924) claimed. To make it brief, the novels with socialistic tendency were serially published containing politic line of Soejima who claimed that could suppress reveration of Chosun people when ruling them according to the reality of Chosun and reflection of Chosun reality at that time.
Like this, serial novels of [Maeilshinbo] in 1920?s had been changed-developed by maintaining competing and tension relationships with discussion of media.