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Diversification and Acquisition Strategies of News Corporation, 2003~2010
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글로벌 미디어 기업의 사업 다각화 및 인수합병 전략 분석 : 뉴스코퍼레이션을 중심으로

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Type
Academic journal
Author
Bum Soo Chon (한양대학교)
Journal
Munhwa Broading Corporation Broadcasting & Communication Vol.12 No.1 KCI Accredited Journals
Published
2011.3
Pages
41 - 69 (29page)

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Diversification and Acquisition Strategies of News Corporation, 2003~2010
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Abstract· Keywords

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This study explores both diversification and acquisition strategies of News Corporation from 2003 to 2010. The significant results are as follows: firstly, in terms of geographical diversification, News Corporation has expanded its overseas revenue based on growth of Europe and Australian markets rather than that of the U.S. Secondly, in terms of product diversification, News Corporation has increased revenue of cable channel and movie businesses. However, revenue of television and print businesses was decreased since 2003. Thirdly, acquisition strategy for News Corporation was focused on new growth business areas such as global financing information and digital media.
#뉴스코퍼레이션 #글로벌 미디어 기업 #사업 다각화 #콘텐츠 #인수합병 #diversification #mergers and acquisition #News Corporation

Contents

1. 문제 제기
2. 글로벌 미디어 기업의 사업 다각화 및 인수합병, 콘텐츠 전략
4. 뉴스코퍼레이션의 사업 다각화와 인수합병 전략 사례 분석
5. 결론 및 논의
참고문헌
Abstract

References (5)

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김미선. IPTV 이용자의 이용인식과 수용결정요인에 관한 연구. 한국언론정보학보. 2010 dbpia 김종하. 100대 글로벌 미디어기업의 국제다각화 성과에 영향을 미치는 기업자원 및 환경자원 분석. 한국언론학보. 2009 dbpia 장윤희. 국내 매스미디어 기업의 사업다각화와 경영성과에 관한 연구. 한국언론정보학보. 2008 dbpia 전범수. 미국 미디어 기업의 연관사업 다각화 추세와 특성: 1997-2000. 한국방송학보. 2003 dbpia 정재민. 글로벌 미디어 기업의 인수합병 전략 연구. 한국언론학보. 2005 dbpia

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