메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Structural Characteristics of Pay Television's Market and the Political Measure to Program Provider for Strengthening Competitive Power in Korea
Recommendations
Search
Questions

유료방송 시장의 구조적 특성과 프로그램공급업의 경쟁력 강화를 위한 정책

논문 기본 정보

Type
Academic journal
Author
Kim Kwan-Kyu (동국대학교)
Journal
The Research Institute of Social Science THE JOURNAL OF SOCIAL SCIENCE Vol.13 No.2 KCI Accredited Journals
Published
2007.2
Pages
113 - 141 (29page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Structural Characteristics of Pay Television's Market and the Political Measure to Program Provider for Strengthening Competitive Power in Korea
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
The purpose of this study is to explore what structural characteristics pay television's market has and the political measure of KBC(Korean Broadcasting Commission) is to strengthen competitive power of PP(program provider) or not. The pay television's market has rapid growth and the numbers of media companies entered in market have increased since the appearance of Cable TV, 1995. And, the numbers of subscriber and the total sales of media companies in The pay television's market has fully increased last five years. However, this growth is only physical results, the ARPU(Average Revenue Per Unit) which represents real earnings has decreased since 2000.
Especially, PP has faced with many difficult problems in pay television's market. Since the Policy of PP changed from a licence system to a registration one, the number of PP outnumbered the capacity of channels being able to be used. Also, the contracts between PP and SO(System Operator) is not fair. SO does not paid reasonable fees. And, the subsidiary companies of the terrestrial TV has gradually increased rate of share in The pay television's market.
Political measures of KBC for strengthening PP competitive power are providing the conditions of fair contracts, reinforcement of the regulation to the subsidiary companies of the terrestrial TV, and easing regulation of ownership of PP companies. Those measures is needed for strengthening PP competitive power by that industries.
#유료방송시장 #한국방송위원회 #가입자 1인당 수입액 #케이블TV방송사 #프로그램 공급업자 #Pay Television's Market #Korean Broadcasting Commission #Average Rate Per Unit #System Operator #Program Provider

Contents

[요약]
Ⅰ. 서론
Ⅱ. 국내 유료방송시장의 구조적 특성
Ⅲ. PP 경쟁력 강화를 위한 정책방안
Ⅳ. 결론
〈참고문헌〉
Abstract

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

Evaluation on Status of Independent PP (Program Provider)
Deaho Kim ,  In-hee Kim JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2013 .02
A Study on Program Bargaining Power of Program Providers (PP) in Korean Multi-channel Industry
Myung-Hyun Kang Journal of Media Economics & Culture 2009 .02
Applying Strategy Group Concept to Program Providers(PP) Industry
Hyun-Chul Yeo ,  Young-Soo Kim JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2011 .01
Determinant Factors of MPP(Multi Program Provider)’s Horizontal Intergration Strategies -A case Study on CJ Media
Young Soo Kim Korean Journal of Broadcasting and Telecommunication Studies 2008 .05
A Study on Determinants of Program Provider's Market Performance
Young-Ju Kim ,  Ho-Young Kwon Korean Journal of Journalism & Communication Studies 2004 .10

Recently viewed articles

An Essay on Appraisal Policies of Presidential Records
, Youn EunhaKorean Society Of Archival Studies2023.04
 The Formation of the Class Cleavage Structure in South Korea : Focusing on the Presidential Elections since 2002
Lee YongmaThe Korean Political Science Association2014.09
 A Critical Examination of Sustainable Development and Citizenship Education in Social Studies: At the Crossroads of Romanticism and Cynicism
Sung, KyungheeKorean Social Studies Association2024.03
 A Study on the Effect of Corporate Network Characteristics on Acquisition Performance in the high-tech Industry
Jin, Hyejin, Kim 외 1명Research Institute of Industry and Economy2020.03

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2012-305-004006458