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A Forth Policy Themes Of Digital Broadcasting Transition - Focused on Must-carry Retransmission and Multi Mode Service
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디지털 전환에 따른 향후 정책적 과제 : 의무재송신제도와 MMS를 중심으로

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Type
Academic journal
Author
Yong-Jun Jung (전북대학교)
Journal
Korean Association for Broarding & Telecommunication Journal of Broadcasting and Telecommunications Research Wn.73 KCI Accredited Journals
Published
2011.1
Pages
94 - 115 (22page)

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A Forth Policy Themes Of Digital Broadcasting Transition - Focused on Must-carry Retransmission and Multi Mode Service
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This research seeks to investigate an alternative to digital transition policy, based on demonstration project. As the analogue broadcasting becomes digitalized, there has been a heated debate over the universal services and universal access. In addition, it is crucial to examine the issues on the terrestrial retransmission, whether to include KBS2 as well as existing KBS1 and EBS TV channel and to specify the ranges over whether to include the other terrestrial broadcasting in the must-carry retransmission channel. Considering the fact that digital terrestrial broadcasting have the characteristics to serve as public services covering new media public channels, religion channels, and mixed editing channels.
digital terrestrial broadcasting are conducive to stimulating the active transition to digital broadcasting. It should be necessary to permit the designated channels, MMS based on public broadcasting system and extend the ranges to cover terrestrial multi-channels MMS. Such multichannel services will contribute to transferring to digital broadcasting and to extending the viewers' welfare.
This study reaches a conclusion that digital broadcasting conduct the compulsory terrestrial retransmission and public service-based MMS system. Through the transition from market-based model to public service model, it is vital to reinforce universal access from viewers.

Contents

1. 문제의 제기
2. 공익성의 위기와 보편적 시청권
3. 정책과제 1 : 유료플랫폼의 디지털 지상파 방송 재송신
4. 정책과제 2 : 지상파 다채널서비스(MMS)의 도입 여부
5. 분석 결론 및 향후 과제
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UCI(KEPA) : I410-ECN-0101-2012-568-004148625