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A Network Analysis of TV Viewing Patten in Multi-channels Circumstance
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네트워크 분석을 활용한 다채널 시대의 시청행태 분석

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Type
Academic journal
Author
Young Ho Jung (서울대학교) Nam Jun Kang (서울대학교)
Journal
Korean Association for Broarding & Telecommunication Korean Journal of Broadcasting and Telecommunication Studies Vol.24-6 KCI Excellent Accredited Journal
Published
2010.11
Pages
323 - 364 (42page)

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A Network Analysis of TV Viewing Patten in Multi-channels Circumstance
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Abstract· Keywords

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This research used network analysis method in order to overcome problems of previous researches which had treated fragmentation and polarization phenomenon of TV viewing behaviors as nothing of the kind. First of all, we had the ratings data which consisted of 298 panels of 2004, 2007 respectively. The benefit of panel data was not only to secure the validity and credibility of data but also to figure out the change of viewing patten. The result of network centralization and centrality analysis was that the fragmentation became stronger as the number of channel increased. In other words, audiences were scattered to professional and special channels. However, they came together from terrestrial broadcastings to other channels again. The re-concentration phenomenon appeared strongly in drama channels which belonged to terrestrial broadcastings. In addition, Sub-network analysis showed that ‘small but loyal viewer groups’ kept on increasing. This result indicates the depth of polarization which means audiences have a tendency to view common genre programs according to their preference.
#네트워크 분석 #파편화 #분극화 #재집중화 #network analysis #fragmentation #polarization #re-concentration

Contents

1. 문제 제기 및 연구의 목적
2. 시청행태와 네트워크 분석
3. 연구 문제
4. 연구 방법
5. 연구 결과
6. 결론 및 제언
참고 문헌
Abstract

References (39)

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1. [학술지(정기간행물)] - 강남준 / 2007 / 다채널 시대 시청행태 변화에 대한 연구: 60대 이상 노년층의 시청양상 변화를 중심으로 / 미디어 경제와 문화 5 (4) : 7 ~ 45 dbpia 2. [학술지(정기간행물)] - 조성동 / 2008 / 수용자 분극화 - 채널이용 파편화 과정에서 나타난 다채널 수용자의 분극화 현상 규명을 중심으로 / 한국방송학보 22 (5) : 323 ~ 361 dbpia 3. [단행본] - 손동원 / 2002 / 사회 네트워크 분석 / 경문사 google schola 4. [학술지(정기간행물)] - 심미선 / 2005 / 지상파 텔레비전에서의 프로그램 레퍼토리 연구평일, 주말 저녁 시간대를 중심으로 / 한국방송학보 19 (2) : 85 ~ 125 dbpia 6. [학술지(정기간행물)] - 윤석민 / 1996 / 케이블 TV의 도입이 TV 시청관련 활용에 미치는 영향에 관한 연구 / 한국언론학보 38 : 5 ~ 38 google schola

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