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The Effects of Upward and Downward Comparisons with Others' Standard of Living on Life Satisfaction : Exploring the Comparative Impact of Television Characters Versus Surrounding People
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타인의 생활수준과의 상향ㆍ하향비교가 삶에 대한 만족도에 미치는 영향 : 텔레비전 등장인물과 주변인물의 영향력 비교

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Type
Academic journal
Author
Hyeseung Yang (경성대학교) Indeok Song (방송통신위원회)
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.54 No.1 KCI Excellent Accredited Journal
Published
2010.2
Pages
252 - 274 (24page)

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The Effects of Upward and Downward Comparisons with Others' Standard of Living on Life Satisfaction : Exploring the Comparative Impact of Television Characters Versus Surrounding People
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Abstract· Keywords

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Television programs have been criticized for being filled with images showing excessively affluent possessions and lifestyles. In this regard, this study explored if individuals’ frequent upward comparisons with people on television may culminate in decreases in life satisfaction, employing different aspects of social comparisons such as upward and downward comparisons as well as comparisons with people on television and comparisons with people individuals can meet in their everyday life. Surveys were administered to 405 adults, showing that among the diverse comparisons, only upward comparisons with people on television was found to be an important factor affecting life satisfaction, with the impact being negative. Additionally, the data showed that among many television genres, entertainment program viewing was found to be a significant factor providing frequent experiences of upward comparisons. The finding of this study suggest that the mediated reality on television may be more powerful than unmediated reality could be in constructing perceptions of life quality among individuals. The findings also suggest that downward comparisons with people on television may not cultivate positive perceptions of life quality, whereas upward comparisons with people on television may culminate in negative impact on perceptions of life quality.
#텔레비전 시청 #배양효과 #사회비교 #상향비교 #하향비교 #television viewing #cultivation #social comparison #upward comparison #downward comparison

Contents

1. 연구의 목적
2. 이론적 고찰
3. 연구문제
4. 연구 방법
5. 연구 결과
6. 논의
참고문헌
Abstract

References (2)

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금희조. 텔레비전 시청이 물질주의적 소비와 공적 사회 참여에 미치는 영향. 한국언론학보. 2006 dbpia 김원용. 텔레비전 세계의 문화지표에 관한 연구. 한국방송학보. 1991 dbpia

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