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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국여행학회 여행학연구 旅行學硏究 第11號
발행연도
2000.6
수록면
193 - 213 (21page)

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초록· 키워드

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It is important for quality management of travel agency.to relate travel agency itself.
It is also important to connect human resources for the promotion of effecively the value of travel product with quality management.
It is still more important that the goverment manager of travel agency should recognize the quality of goods.
The adoption of total management system is recognize in order to achieve quality management affective and service manual is essencial for the affective manpower controle.
In conclusion, Travel Agency should flexibly present goods which are able to to compete in price against market competition circumstances.
The followings are required in this respect for the raise of qualiy management in
travel product:
First, The maintenance of effectve relationship of principals is required.
Second, The adoption of total quality management system required.
Third, The effective management and maintenance of human resources is essential.
Fourth, Total quality management should be systematically required.
Fifth, Travel Agency shoul give consideration to quality maintenance and development of goods which are able to compete in price against market circumstances, and should be ready to be adopted for the market circumstances.
Sixth, The triangular position of standard service manual is required in order to satisfy customers' with maintenance of appropriative quality.
Seventh, The settlement of the system for service assurance and its restoration in after service management is required.

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Ⅰ. 서론
Ⅱ. 여행상품의 품질관리 제고에 관한 이론적 배경
Ⅲ. 여행상품의 품질관리 제고를 위한 제언
Ⅳ. 결론
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