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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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초록· 키워드
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The purpose of this research is to suggests a favourable travel products to meet Australian inbound tourists by analysis their travel purpose and participant activities while staying in Korea that seek to find resonable way of classifying Australian travelers and competitive tourism strategies. Korea has now one of the fastest growing outbound tourist numbers in the world. Now foreign travel is one of the most popular forms of leisure among koreans. According to Australia Tourist Commission(ATC) Statistics, Australia is one of the most desired travel destination by Korean tourists, the ATC has designated Korea as one of the most promising travel markets and Australia has been attracting an increasing number of Korean Tourists. In 1999, 101,170 and in 2000 a total 135,457 Korean traveled to Australia, while the number of Australian tourist to Korea is very small, only 33,378 in 1999 and 39,614 in 2000. There has been a significant tourism trade imbalance unfavorable to Korea.
In this situation, to induce many Australian tourists to Korea in near future and to break down the tourism trade imbalance, considerable devices must be conducted. To do so, First task is to identify and analysis the travel purpose to Korea and participant activities while visiting in Korea by Australian travelers. This is the best way to understand Australian tourists's demand and aspiration and to offer the travel products to meet their desires. 428 Australian tourists were selected by purposive quota sampling method and a questionnaire survey was conducted on them.
The major findings of this study are as follows: (l) 83% of them visit and enjoy the Korean traditional music(Kookak) concert hall (2) 37.4% of them visit Korean heritage.
Several marketing strategies according to Austarlian tourist are proposed. (l) Development of cultural tourism products of Kookak related to regional events (2) Development of cultural tourism products of Kooak which posiible to play with by foreign tourists (3) Development of cultural tourism products of traditional ceremony music (4) Packaging the cultural tourism products by participating through inbound travel agency.
In this situation, to induce many Australian tourists to Korea in near future and to break down the tourism trade imbalance, considerable devices must be conducted. To do so, First task is to identify and analysis the travel purpose to Korea and participant activities while visiting in Korea by Australian travelers. This is the best way to understand Australian tourists's demand and aspiration and to offer the travel products to meet their desires. 428 Australian tourists were selected by purposive quota sampling method and a questionnaire survey was conducted on them.
The major findings of this study are as follows: (l) 83% of them visit and enjoy the Korean traditional music(Kookak) concert hall (2) 37.4% of them visit Korean heritage.
Several marketing strategies according to Austarlian tourist are proposed. (l) Development of cultural tourism products of Kookak related to regional events (2) Development of cultural tourism products of Kooak which posiible to play with by foreign tourists (3) Development of cultural tourism products of traditional ceremony music (4) Packaging the cultural tourism products by participating through inbound travel agency.
목차
Ⅰ. 서론
Ⅱ. 호주여행시장과 호주여행객의 방한목적의 분석
Ⅲ. 방한호주여행객 만족형 관광상품의 개발
Ⅳ. 결론
참고문헌
ABSTRACT
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UCI(KEPA) : I410-ECN-0101-2009-326-018500070