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A Critical Analysis on the Globalization of Korean Television Broadcasting
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한국방송의 국제화 경향 평가 : TV 프로그램편성과내용에대한분석을중심으로

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Type
Academic journal
Author
Journal
Korean Association for Broarding & Telecommunication Journal of Broadcasting and Telecommunications Research Wn.53 KCI Accredited Journals
Published
2001.12
Pages
169 - 194 (26page)

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A Critical Analysis on the Globalization of Korean Television Broadcasting
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Abstract· Keywords

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The purpose of this study is to investigate the state of globalization(or internalization) of Korean television broadcasting in the era of globalization. Especially, two governments, that is, Young-Sam Kim’s presidency and Dae-Jung Kim’s presidency, have established one of the priorities of their policies as ‘globalization’or ‘internalization’. In this situation, the author is interested in how the Korean television broadcastings tend to cope with the pressure of globalization, how they try to realize the spirit of globalization into their own programs, and what kinds of changes they happen to meet.
In order to solve these kinds of investigations, the author tried to search out responses of television journalists and experts in the field of television broadcastings in the respect of their concepts of globaliztion, its direction, and ways of coping with it. He also looked for several definitions about the globalization from the field of mass communication and broadcasting studies. He investigated several tactics and strategies of the Korean broadcastings to put the spirit of globalization into their programs, and analyzed several programs which proclaimed for the globlaization. The programs were selected in the area of news, documentary, sports and drama.
As results of this study, first of all, it is found that the quantity of programs proclaimed for the globalization is a little bit fewer than should be expected. Secondly, there is not a sort of clear definition about the globalization in the field of Korean television broadcastings.
Basically it is assumed that the Korean television broadcastings tend to focus on injecting the spirit of globalization into the Korean society as well as keeping the spirit of Korean i d e n t i t y. But, at this time of period, it seems that the Korean television broadcastings are not satisfied at each of the purposes at all. Thirdly, up to now, the field of Korean television broadcastings have not established the proper policies or ways of coping with the

Contents

Ⅰ. 서론 : 문제제기 및 연구목적
Ⅱ. 국제화 개념에 대한 방송계와 학계의 인식 및 대응
Ⅲ. 국제화에 따른 방송 프로그램의 편성목표 설정
Ⅳ. 국제화에 따른 실제 방송 프로그램에 대한 비판적 평가
Ⅴ. 결론
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