지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2004.10
- 수록면
- 313 - 333 (21page)
이용수
초록· 키워드
오류제보하기
Mobile phone becomes the most common and pervasive communication technology in Korea. It happened just in 20 years. There are growing research interests in the cellular phone phenomena. This study focused on the mobile phone uses and effects experience of adolescents and adults in Korea. Specifically, this study was designed to investigate the links of important variables of the cellular users experience based on a model of the uses and gratifications paradigm.
The examination proceeded from one research question. What are the characteristics of the interrelated multivariate relationships among psychological variables, contents serviced, and satisfaction with the use. Psychological variables included motivations, attitudes(affinity, perceived utility, perceived presence), and personality traits(extroversion, neuroticism, openness).
Questionnaires were distributed and gathered conveniently. Three hundred and nineteen questionnaires provided usable data. The sample was composed of adolescents and adults subscriber. Adolescents sample was 142 persons and age was less than 20 years old(M=17) with 44.4% male(N=63) and 55.6% female(N=79). Adults sample was 167 persons and age was ranged from 40 years to 60(M=47.7) with 51.5% male(N=86) and 48.5% female(N=81).
Canonical correlations analysis was conducted to investigate the research question. Factor analysis was employed to examine the motive structure of the adolescents and adults subscriber and formulate measurement index for examining the research question. Reliability was computed to observe the measurement scale.
Canonical analysis produced two significant roots for adolescents and adults users, respectively. The results revealed, in summary, that adolescents users were more conscious of motives, attitude, and contents use compared to those of adults users. Especially, adults data showed satisfaction can be an outcome of psychological variables rather than contents variables. In general, the results represented that the uses and effects of mobile phone is not an outcome of simple relationships but an outcome growing out of interrelated multivariate relationships of multiple variables.
Implications of the results for research on mobile phone were discussed. Specific research agendas for future study were suggested, including satisfaction's reciprocal influence on mobile phone uses and effects.
The examination proceeded from one research question. What are the characteristics of the interrelated multivariate relationships among psychological variables, contents serviced, and satisfaction with the use. Psychological variables included motivations, attitudes(affinity, perceived utility, perceived presence), and personality traits(extroversion, neuroticism, openness).
Questionnaires were distributed and gathered conveniently. Three hundred and nineteen questionnaires provided usable data. The sample was composed of adolescents and adults subscriber. Adolescents sample was 142 persons and age was less than 20 years old(M=17) with 44.4% male(N=63) and 55.6% female(N=79). Adults sample was 167 persons and age was ranged from 40 years to 60(M=47.7) with 51.5% male(N=86) and 48.5% female(N=81).
Canonical correlations analysis was conducted to investigate the research question. Factor analysis was employed to examine the motive structure of the adolescents and adults subscriber and formulate measurement index for examining the research question. Reliability was computed to observe the measurement scale.
Canonical analysis produced two significant roots for adolescents and adults users, respectively. The results revealed, in summary, that adolescents users were more conscious of motives, attitude, and contents use compared to those of adults users. Especially, adults data showed satisfaction can be an outcome of psychological variables rather than contents variables. In general, the results represented that the uses and effects of mobile phone is not an outcome of simple relationships but an outcome growing out of interrelated multivariate relationships of multiple variables.
Implications of the results for research on mobile phone were discussed. Specific research agendas for future study were suggested, including satisfaction's reciprocal influence on mobile phone uses and effects.
목차
Abstract
1. 서론
2. 이용과 충족 관점에서의 휴대전화 분석
3. 연구의 범위
4. 연구방법
5. 변인의 측정
6. 분석결과
7. 결과의 해석과 토론
참고문헌
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