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자료유형
학술저널
저자정보
저널정보
한국방송학회 한국방송학보 한국방송학보 통권 제15-3호
발행연도
2001.11
수록면
261 - 293 (33page)

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The on-going technological revolution in telephone gains momentum with the rapid diffusion of mobile phones nationwide. Wireless technology expands telephone applications by empowering people on the go to use it anywhere and anytime. It thus assumes an increasingly important role in interpersonal and social communications.
This paper examines factors of the motivation in the uses of mobile phones among Korean collegiate undergraduates which occupy the biggest part of Korean mobile phone users. With a view to extend previous research on the conventional telephone, results of this study indicate that motivations for using mobile phones were largely consistent with previous findings reported in the scarce literature on telephone communication.
Theoretically motivated, this study attempts to address research questions with empirical data collected through a survey using samples of collegiate undergraduates in Seoul, Korea. A total of 231 undergraduate students were asked questions regarding the motives that make them use mobile phones in their daily life. The goal was to develop a uses and gratifications perspective that will foster a better understanding of how people use the uniquely converged mobile communication technology.
Data were gathered through questionnaires and analyzed using SPSS-WIN 10.0, a widely-used statistical analysis software. As a result of factor analysis, 11 factors were constructed: sociability, immediacy, mobility, face and conformity, instrumentality, information acquisition, entertainment, showing-off, fashion and status, time management, and reassurance. Most important, findings of this study suggest sociability, mobility, fashion and status, immediacy, face and conformity, showing-off were unique dimensions of mobile phone use motivations unidentified in the existing literature. As expected, the use of mobile phones on buses and cars were strongly linked to mobility and immediate access motivations, while the frequency and years of mobile phone uses, and direct conversation with peer groups were strongly linked to sociability motivation. On the other hand, factors such as face and conformity, showing-off, and fashion and status motivations were rarely linked to the overall uses of mobile phones except that they were linked to direct communication with peer groups.
To conclude, findings of this study should help establish a research agenda for examining the far-reaching social implications of the new mobile phone as an emerging mixed or hybrid medium, which maximizes freedom of movement and provides speedy access around the clock.

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