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자료유형
학술저널
저자정보
저널정보
한국언론학회 Asian Communication Research Asian Communication Research Volume 4 Number 2
발행연도
2007.9
수록면
78 - 109 (32page)

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초록· 키워드

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“Hallyu (Korean wave)” in China, Taiwan, and Japan has become a new trend since the late 1990’s and its typical aspects seem to have reached the Philippines since 2003, especially through soap opera, so called “Koreanovela.” This research focuses on the Filipino experience of the flow of Koreanovelas in the Philippine Free TV to find how Filipino audiences have received the Koreanovela-specifically, what, why, and how they consume the Koreanovela. Two Focused groups were facilitated in the department of Mass Communication at University of the Philippine during September 9 to 12, 2005 to understand the consumption, attractive elements, and cultural reading and construction of meaning about Koreans. Participants agreed that Koreanovelas are widely accepted among the Filipino audiences regardless of gender and age and they have become a “phenomena.” Production quality, succinct plot, fashion and other aspects in and outside of Koreanovela production supports its wide acceptance in the Philippines. Interestingly, “cultural discount” is given to the Asian look in contrast to the years of western media exposure. Community based culture such as hierarchical family relationship between elders and younger ones, and the extended family relationships are attractive aspects to affirm cultural closeness and a high level of shared context between the two countries. Discussants also understand the Koreanovelas as a “cultural window” in experiencing implicit and explicit Korean way of life in contemporary society.

목차

INTRODUCTION
LITERATURE REVIEW
METHODOLOGIES
DISCUSSION RESULTS
CONCLUSION
NOTES
REFERENCES

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