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자료유형
학술저널
저자정보
저널정보
한국방송학회 한국방송학보 한국방송학보 통권 제14-1호
발행연도
2000.5
수록면
257 - 294 (38page)

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Nowadays the audio-visual communication has become so popular and laid in the central place of all and the university is not the safe ivory tower to ignore this trend. However chasing the rapid technological shift is not the always the answer for the university education and sometimes the university feels lost how to teach students and how to set the goals.
The paper tries to discuss this bewildering matter openly and show the plausible direction where the university education should head to. The answer lies in flexible, integrated, and innovative media courses and curricula; it means a movement away from the narrowly conceived media-specific sequences based on industrial configurations towards broad-based, cross-media, integrative models; “de-massifying” the concept of communication to incorporate the study of intrapersonal and interpersonal communication and their relationship to “mass” forms of communication distribution; and finally, rethinking with the use of technologies.
This paper examined two groups: universities and broadcasting professionals about university situation, their educational philosophy towards technology, what should students prepare before enter the job world, etc. Among the universities, some of reasons where the difference results from can be categorised in groups; the level of finance, facilities for the broadcasting technology and of course, the philosophy of the department towards its developmental direction. And still the difference was found between the universities and broadcasting professionals in their perspectives.
The result shows that university educators are more likely to be aware of the necessity of technological education while the professionals tend to focus on the importance of liberal arts education. It is understandable since for a long time universities were criticised not to respond to the technological change of broadcasting and once students graduate and enter the job world, creativity becomes the most important factor to succeed. Therefore the further study should include how to improve students’ creativity and what is appropriate environment for this purpose.
To get the working experience for students the paper suggests to offer more chances of internship. Comparing the American universities which most of students are obliged to get internship as part of course work, Korean equivalents have developed a quite different path. Only a few universities from medium-sized cities have active internship system but generally speaking, internship has not been included in the Korean broadcasting education. The paper strongly suggests that internship should be actively participated for both sides; university students as well as newspaper, broadcasting and other audio-visual or information companies. Students can get precious experience which they hardly find under the university environment.
Moreover, they can have clear idea what would be like if students enter the job world after they graduates. If they don’t like it or if it has a big gap from what they expect, still students can have time to pursue a different career. For the companies, they can find their potential employees and train them early and during the internship, the companies may take advantage to use cheap labour.

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