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위성 DMB 시장구조분석 및 활성화 방안
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Type
Proceeding
Author
Journal
Korean Society For Journalism And Communication Studies 한국언론학회 심포지움 및 세미나 2003년 한국언론학회 위성 DMB 국제세미나
Published
2003.6
Pages
119 - 143 (25page)

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위성 DMB 시장구조분석 및 활성화 방안
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Contents

1. 서론
2. 신규수요의 창출: 미국의 사례
3. 위성 DMB의 특성과 시장구조
4. 서비스 도입에 따른 산업 및 경제적 효과
5. 위성 DMB의 시장 경쟁력에 대한 실증적 사례 (노기영, 2002)
6. 위성 DMB의 컨텐츠 시장
7. 방송 프로그램의 시장구조
8. 산업간 집중을 통한 프로그램 시장 활성화
9. 소결론 및 제언
〈참고문헌〉

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