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A Study of North Korean Communication Behavior Toward the External Information : An Exploratory Study Among North Korean Refugees
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PR캠페인의 공중으로서 북한주민에 관한 연구 : 탈북이주민을 통한 탐색적 연구

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Type
Academic journal
Author
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.51 No.3 KCI Excellent Accredited Journal
Published
2007.6
Pages
259 - 281 (24page)

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A Study of North Korean Communication Behavior Toward the External Information : An Exploratory Study Among North Korean Refugees
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Abstract· Keywords

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The purpose of the present study is to examine which ones among the independent variables (problem recognition, constraint recognition, and involvement) of the situational theory are more influential than the others on the dependent variables (information process and information seeking) in terms of hierarchical order particularly with the samples of North Korean refugees and find what kind of practical values would be obtained from the results for a possible projective public relations campaign in North Korea. Involvement is an influential predictor of North Koreans' communication behavior in conjunction with outside world issues. The traits of involvement found in this study are somewhat different from those of the traditional concept of involvement. Involvement here is a criteria to select a type of medium between mass media and interpersonal networks, which reveals its alternative medium selection function. Implications from the results for a possible projective campaign is suggested.
#탈북주민 #상황이론 #정보처리 #정보추구 #커뮤니케이션 행동 #North Korean Refugee #Situational Theory of Publics #Information Processing #Information Seeking #Communication Behavior

Contents

1. 문제제기
2. 이론적 배경: 상황이론(situational theory of publics)
3. 연구방법
4. 결과
5. 토의 및 결론
참고문헌
Abstract

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