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자료유형
학술저널
저자정보
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제12권 제2호(통권 제17호)
발행연도
2000.12
수록면
85 - 105 (21page)

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초록· 키워드

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The travel industry, especially the travel agencies so called "people industry" have a high dependence on human resources. In spite of this importance of human resources, most travel agencies are facing lots of problems such as short of capital, weak financial support, not efficient interpersonal communication and so on.
Under this circumstance like that in travel agencies, in which there is a higher importance of human resources to other industries as they are all front-line employers in response to customer demands, the studies on possible factors that affect the employees to be satisfied are highly required.
This study was conducted to find out what possible factors affect the employees to be more satisfied, how they affect the employees and what relationship exists between the employee's job satisfaction. This study was intended to develop the most efficient people management in travel agencies.
The study was followed up with t-test and anova as well as regression analysis in order to find out the difference among the individual characteristic variables and to verify the hypotheses.
As the result, there is a significant difference in the variances analysis of job satisfaction by individual characteristic variables.
This study also offers some implication is flow as, first, we found factors which influenced on the travel agencies. employee's job satisfaction and investigated correlation among such factors, jozb satisfaction.
Thus, this study will anticipate that the new strategic value by applying internal marketing based on employee's need in the reengineering of korea travel market.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 조사의 설계
Ⅳ. 실증분석
Ⅴ. 결론
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