지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Gangodeungeo of Andong used to be one of the most loved side dishes for the Seonbi (Traditional confucian scholars of Korea) due to the geographical condition of Andong, which is located in the middle of Gyeongbuk Province. The people of Andong grew especially familiar with Gangodeungeo because it was an important part of the food prepared for the various confucian rituals including weddings and ancestral memorial ceremonies, The consumption method of Gangodeungeo was distinctive of the region.
Gangodeungeo was selected and developed as a product symbolizing the tradition of Andong by the following factors: 1) a new understanding of Gangodeungeo by the native people of Andong after industrialization; 2) Queen Elizabeth II's visit to Andong, and the continually held Andong Mask Dance Festival. Commercialized Andong Gangodeungeo, packaged in the vinyl pack, was developed with the practicable and unique salting skill in the limited condition of inland The process of development was conducted by the cooperative endeavor of the government, and industry, and universities.
The newly developed and commercialized Andong Gangodeungeo has strayed away from the traditional production and consumption pattern as the society went through socio-cultural changes. Currently, the neatly packed Gangodeungeo is widely sold in the train, wholesale marts, restaurants, 1V shopping channels and overseas.
In conclusion, the commercialization process of Gangodeungeo in the region of Andong indicates that local food can be developed as a successful product in the mass consumption society when it is based on the region's unique historical and cultural identity.
Commercialized Gangodeungeo demonstrates the importance of packaging. The meaning and implication of this packaged Gangodeungeo is quite different from the traditional style non-packaged Gangodeungeo. Packaged Gangodeungeo is mostly for regions other than Andong, while non-packaged Gangodeungea still reserves the tradition of Andong.
Gangodeungeo was selected and developed as a product symbolizing the tradition of Andong by the following factors: 1) a new understanding of Gangodeungeo by the native people of Andong after industrialization; 2) Queen Elizabeth II's visit to Andong, and the continually held Andong Mask Dance Festival. Commercialized Andong Gangodeungeo, packaged in the vinyl pack, was developed with the practicable and unique salting skill in the limited condition of inland The process of development was conducted by the cooperative endeavor of the government, and industry, and universities.
The newly developed and commercialized Andong Gangodeungeo has strayed away from the traditional production and consumption pattern as the society went through socio-cultural changes. Currently, the neatly packed Gangodeungeo is widely sold in the train, wholesale marts, restaurants, 1V shopping channels and overseas.
In conclusion, the commercialization process of Gangodeungeo in the region of Andong indicates that local food can be developed as a successful product in the mass consumption society when it is based on the region's unique historical and cultural identity.
Commercialized Gangodeungeo demonstrates the importance of packaging. The meaning and implication of this packaged Gangodeungeo is quite different from the traditional style non-packaged Gangodeungeo. Packaged Gangodeungeo is mostly for regions other than Andong, while non-packaged Gangodeungea still reserves the tradition of Andong.
목차
Ⅰ. 머리말
Ⅱ. 안동지역 간고등어의 전통적 소비 형태
Ⅲ. 안동지역 간고등어의 문화상품화 과정
Ⅳ. 맺음말
참고문헌
「안동지역 간고등어의 소비전통과 문화상품화 과정」에 대한 토론문
참고문헌 (42)
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UCI(KEPA) : I410-ECN-0101-2009-380-017630271