지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2001.9
- 수록면
- 189 - 204 (16page)
이용수
초록· 키워드
오류제보하기
This study was conducted to find out the result of the comparison between attitudes of the consumers who experienced internet shopping through the B2C transaction and who did not. The verified contents are summarized as follows;
First, is there any sophisticated difference of feeling burden for the consumers during the ordering process between the purchase experienced group and the non-experienced group? Second, is there any sophisticated difference to the feeling of convenience for the consumers during the ordering process between the purchase experienced group and the non-experienced group? Third, is there any sophisticated difference to the feeling of unstable on service or goods for the consumers between the purchase experienced group and non-experienced group? Fourth, What Is the degree of satisfaction for the experienced group on the service and goods.
The result of the analysis in the research shows as following. First, they showed some difference between the experienced group and the non-experienced group on the feeling burden during the ordering process. Second, they showed no difference between the two groups on the feeling of convenience during the ordering process. Third, they showed difference on the feeling of unstable for goods and service between the experienced group and the unexperienced group. Fourth, it appeared that purchase experience group satisfies generally about goods and service.
We recognize the need of different marketing activity between the two groups, which shows the necessity of market orientation activity to satisfy more for the goods and service by the result of the analysis.
First, is there any sophisticated difference of feeling burden for the consumers during the ordering process between the purchase experienced group and the non-experienced group? Second, is there any sophisticated difference to the feeling of convenience for the consumers during the ordering process between the purchase experienced group and the non-experienced group? Third, is there any sophisticated difference to the feeling of unstable on service or goods for the consumers between the purchase experienced group and non-experienced group? Fourth, What Is the degree of satisfaction for the experienced group on the service and goods.
The result of the analysis in the research shows as following. First, they showed some difference between the experienced group and the non-experienced group on the feeling burden during the ordering process. Second, they showed no difference between the two groups on the feeling of convenience during the ordering process. Third, they showed difference on the feeling of unstable for goods and service between the experienced group and the unexperienced group. Fourth, it appeared that purchase experience group satisfies generally about goods and service.
We recognize the need of different marketing activity between the two groups, which shows the necessity of market orientation activity to satisfy more for the goods and service by the result of the analysis.
목차
Abstract
I. 서론
II. 선행연구
III. 실증분석을 위한 연구의 설계
IV. 실증분석과 해석
V. 결론
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