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자료유형
학술저널
저자정보
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한국기업법학회 기업법연구 기업법연구 제14집
발행연도
2003.9
수록면
133 - 154 (22page)

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The most controversial issue in the Korean insurance industry may be bancassurance, a mixture of insurance and banking, also under the name of financial convergence. Bancassurance is a French tenn referring to the selling of insurance through banks' established distribution channels. Bank can provide integrated financial services in tune with customers' needs by one-stop shopping through bancassurance
Lots of arguments against and for bancassurance have been discussed. While some insurers welcome easing the entry barrier between insurance and banking, others dislike the entry into insurance by banks. However, bancassurance will be introduced here in August 2003. The entry of bancassurance is going to fundamentally change the competition structure and profitability of the msurance industry. Bancassurance may be divided into four categories, according to the degree of bank involvement: de novo entries, mergers and acquisitions (M&A), joint ventures and straightforward distribution agreements. De novo means entry with the bank's own underwriting of insurance from scratch. Merger and acquisition implies a combination and integration of two separate corporations. Joint venture means that a jointly owned separate legal entity underwrites insurance.
The main threat of bancassurance might be caused by the different cultures of banking and insurance. The culture and product differences may cause a substantially unexpected cost to bancassurance. In addition to the differences, even the opportunities of bancassurance can turn into a threat to traditional insurance companies, traditional insurance sales network. In process of enforcement or after terminating a distribution agreement with an insurance company, a bank that wants to set up its own insurance subsidiary will encounter severe repercussions for the company.
Thus, it is essential to know the different party's purpose in bancassurance, and the advantages and disadvantages before becoming involved in bancassurance to gain expected synergies. It is too important to arrange the legal complementary system in bancassuance.

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1. 들어가는 말

2. 방카슈랑스의 개념 및 장단점 비교

3. 방카슈랑스의 형태

4. 방카슈랑스 관련 각국 입법례의 발전 추이

5. 방카슈랑스의 도입과 법적 문제

6. 방카슈랑스의 도입에 따른 대책

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