저자의 연구 키워드

저자의 연구 키워드

#2018 Asian game

#경기환경만족

#경기활동만족

#공신력

#긍정적 감정

#마케팅믹스 요인

#상징적 소비성향

#선택속성

#스포츠센터

#스포츠용품 소비자

#시장세분화

#지도자

#추천의사

#팀 애호도

#회원만족

#Absorption

#Access Burden

#and recommendation

#baseball club members

#baseball experiential elements

#baseball gear

#behavior after viewing

#behavioral intention

#Big Data

#brand equity

#brand identification

#brand image

#Broadcaster Image

#Commentator

#commitment

#consumption behaviors

#conversion intension

#Credibility

#Dance Performances

#Environment satisfaction

#e-sports

#Expectation Emotion

#High-Concept Collaboration Dance Performance

#information credibility

#Instructor’s credibility

#Instructor's credibility

#Market segmentation

#Members satisfaction

#Mixed marketing factors

#optional attributes

#Physical environment

#positive emotion

#professional baseball

#professional baseball team

#Professional volleyball

#purchasing behavior

#Recommendation intention

#satisfaction

#selection attributes

#Semantic network analysis

#service encounter

#SNS activity

#soccer

#Social network analysis

#Spectating satisfaction

#Spectator Intention

#Spectators Tendency

#Spectatorship Value

#sporting goods consumer

#Sports center

#symbolic consumption propensity

#Team loyalty

#Text mining

#the corporate social image

#Theory of Extended Planned Behavior

#viewing enthusiasm

#Viewing Flow

#viewing immersion

#viewing motivation

#viewing value