저자의 연구 키워드

저자의 연구 키워드

#가격산정

#공급-수요 요인

#구장명칭사용권

#기업 스폰서십 활동

#브랜드 감정

#브랜드 충성도

#브랜드 태도

#스폰서 이미지

#승부조작

#심층인터뷰

#위기관리

#유발요인

#이미지 일치성

#정서

#프로스포츠

#Attitude

#attitude toward a product

#baseball experiential elements

#Behavior

#Behavioral Intentions

#brand affect

#brand affection

#brand attachment

#brand attitude

#brand equity

#brand identification

#brand loyalty

#brand/sport event image congruence

#champions tour

#Consumer Satisfaction

#consumer- suitability of social contribution team identification

#contribution

#Convergence Marketing

#Crisis Management

#degree of participation

#emotional response of the professional baseball event

#enterprise sponsorship activities

#Event Marathon Competition

#exercise flow

#exercise passion

#ExperiencedSatisfaction

#Experiential Factor

#experiential values

#facilitation

#fan`s participation

#fee selection

#golf

#golf participants

#golf wear

#image congruence

#In-depth interview

#Inducing factors

#intention to recommend others

#Intention to Revisit

#Involvement into Exercise

#klpga

#Licensing product

#Management Activation

#Match-fixing

#Mega Sport Event

#Personal Trainer

#planned behavior theory

#pro-baseball

#professional baseball

#Professional Sport

#psychological happiness

#purchase tendency

#purchasing behavior

#Quality of Life

#recommendation

#Recommendation Intentions

#Regional Image

#Relational-Experiential Factor

#relationship quality

#Servant Leadership

#Service Quality

#sponsor credibility

#sponsor image

#sports sponsorship

#sports-for-all facilities

#Stadium

#stadium naming right

#supply-demand variables

#Taekwondo

#team Loyalty

#team-suitability of social contribution activity

#title sponsorship

#Tour de Korea

#Tour de Korea 국제 도로사이클 대회

#Training Efficiency

#TV variety program

#Values

#Viewing Satisfaction

#World Cup Stadium