저자의 연구 키워드

저자의 연구 키워드

#건강의식(Health Consciousness)

#고객만족

#고객만족(Customer Satisfaction)

#관계결속(Relational Commitment)

#관계의 질 (Relationship Quality)

#관광객 태도(Tourists’ Attitudes)

#관광매력성(Tourism Attractiveness)

#관광지(tourist attraction)

#관광활동 선호도(Tourism Activity Preference)

#구매의도

#마케팅커뮤니케이션(Marketing Communication)

#만족도(satisfaction)

#물리적 환경

#물적 서비스

#북한관광 (North Korea Tourism)

#브랜드 이미지

#브랜드자산(Brand Equity)

#사회교환이론

#산림문화이벤트(Forest Culture Event)

#산악관광(Mountain Tourism)

#상생협력(Win-Win Cooperation)

#생태관광성향 (Ecotourism Disposition)

#서비스 품질(Service Quality)

#선택속성(Selection Attributes)

#세분화(Segmentation)

#수정된 IPA(Revised IPA)

#신뢰(Trust)

#안전인식요인(Safety Perception Factor)

#엔데믹시대(Endemic Era)

#웰니스관광(Wellness Tourism)

#위험지각

#유니폼서비스

#이미지(image)

#인적 서비스

#재계약의도(Re-Contract Intention)

#재방문의사(Revisit Intention)

#전략 우선순위(Strategic Priority)

#전통적 IPA(Traditional IPA)

#전환의도

#중요도-성과분석

#지역관광(Regional Tourism)

#지역주민(Local Residents)

#지역축제(Local Festival)

#지원(Support)

#축제관람객(Festival Visitors)

#커피전문점(Coffee Shop)

#태도

#패밀리레스토랑(Family Restaurant)

#프랜차이즈(Franchise)

#한반도관광 (Korea Tourism)

#확인적 요인분석(CFA)

#확장된 계획행동이론(Extended Theory of Planned Behavior)

#Attitude

#Brand image

#Customer satisfaction

#DEA

#Family Tourists

#Forecasting Accuracy

#Forecasting Model

#Holt model

#HOTEL

#Hotel Food industry

#Human service

#Importance-Performance Analysis

#Intention to reuse

#JOMO여행 성향(JOMO Travel Propensity)

#Kano 모델(Kano Model)

#management efficiency

#Physical service

#Pull-Push Theory

#Purchase intention

#Regression model

#Risk perception

#SEM(Structural Equation Modeling)

#Servicescape

#Smart tourism

#Social Exchange Theory

#Sustainable Eco-tourism

#Switching intention

#Tour agency

#Tourism Motivations

#Uniform service

#UTAUT2

#Winters model