Recently, online communication has attracted a lot of social attention as a means of communication and self-expression using online means due to the spread of smartphones and the Internet. In the field of tourism, which has intangible merchantability, the sharing of social media-based information such as SNS has caused oral effects on tourism products, and the sharing of information on tourism social networks has become a major concern. This study aims to analyze the video information quality and creator characteristics of tourism-related content such as YouTube from a tourism perspective, and its impact on viewing satisfaction, continuous viewing intention and visit intention. In addition, it is intended to propose to increase the satisfaction of viewers and the intention of sustainable viewing and induce them to visit tourist attractions. Online surveys have distributed YouTube tourism content to experienced viewers, and are hypothetical tests conducted on 380 valid samples collected. The attributes and sub-factors of YouTube tourism content were based on prior research and were used to verify the impact of viewing satisfaction, sustainability, and visit intention. This research can provide academic implications that it has contributed to the future research systemization by identifying the research model from a viewer''s point of view in the field of YouTube tourism content or by presenting direction and importance of research. Also practical It means that the satisfaction level has increased when the creator has the charm of the creator. When the latest information, and appropriate content, are composed of interesting elements of entertainment. And the most useful and reliable delivery of information can lead to tourist visits to destinations. Therefore, when producing content, YouTube creater should focus on factors that can secure viewers'' satisfaction.