Customer satisfaction for service companies is an important valuation factors. As a result, many companies are looking for marketing strategies to achieve customer satisfaction. In particular, as this leads to customer satisfaction, service companies and building and maintaining relationship and loyalty of our customers and to contribute to the improvement in revenue, the importance of customer satisfaction has been further emphasized. However, if all customers satisfied does that show a high loyalty? Consumers each have a variety of characteristics. This study is based on the framework, depending on the level of involvement of the Bayesian information processing approach assumes that customer satisfaction is the difference of the impact on customer loyalty and we want to make it through the empirical analysis.
to make it through the empirical analysis.

In summary, there result are as follows. First the higher the involvement of those services is the impact on customer satisfaction also showed greater revisit. This means that the service consumer having a high involvement compared to the consumer having a low involvement for they are more repeatable obtained satisfaction for the service will appear more frequently.

Second, the lower the involvement of the service the customer satisfaction impact on the recommendation of Figure showed large. This means that the more consumers having a high involvement as compared to having alow involvement consumer satisfaction for the service for the service, the positive recommendation for the service will appear more frequently.

Taken together these result, according to the involvement customer satisfaction, it can be see that there is a difference in the effect on customer loyalty, More specifically, the results of this study are the higher the effect on customer loyalty customer satisfaction involvement shows that even greater. Therefore, enterprises need to measure the interest, importance, such as the consumer for that service to manage separated by low consumer groups and consumer groups having a high involvement for the service and high levels of consumer involvement with the group to achieve a higher level of customer satisfaction targets will need to bl lead to higher customer loyalty.

This study has the meaning according to the involvement of the customer satisfaction studies showed that there is a difference in the effect on customer loyalty research. However, appear in the performance ot this study, there are limitations.


Presented in this study Boulding et, al.(1999) The Bayesian information processing model of the quality of service to measure the dynamic model service quality. However, customer satisfaction and customer loyalty is not measured in this study is a dynamic measurement model. Therefore, future studies we expect to perform in-depth study of the impact of differences than on customer loyalty is customer satisfaction according to the involvement of this study based on the hypothesis if the test repeated customer satisfaction and customer loyalty data.