지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2025.4
- 수록면
- 191 - 207 (17page)
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초록· 키워드
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This study investigates the deviant behaviors of group tourists through the lens of sustainable tourism and explores relevant policy implications. Employing a qualitative case study approach, it utilizes direct participant observation and in-depth interviews to identify and analyze the types and underlying causes of such behaviors. The findings indicate that deviant behaviors occurring at highway rest areas are closely linked to psychological and social factors, including diffusion of responsibility, anonymity, and group dynamics. Among the primary misconducts observed, littering and displaying rude attitudes toward service staff emerged as predominant issues. To effectively address these behaviors, the study advocates for a dual intervention strategy that integrates both soft and hard approaches encouraging intrinsic motivation while reinforcing extrinsic regulatory measures. From a theoretical standpoint, this research makes two notable contributions. First, it broadens the scope of tourism behavior studies by shifting the focus beyond positive tourist experiences to the underexplored domain of negative conduct. Second, by applying sustainable tourism theory to the regulation of tourist behavior, it provides empirical evidence that sustainability principles can extend beyond destination management to influence tourist conduct. Ultimately, the study offers valuable insights for policymakers seeking to enhance the environmental and social sustainability of tourist destinations through targeted behavioral interventions.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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