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논문 기본 정보

자료유형
학술저널
저자정보
Wonseong Kim (Hankuk University of Foreign Studies) Jinhyoung Kim (Hankuk University of Foreign Studies)
저널정보
한국외국어대학교 국제지역연구센터 International Area Studies Review International Area Studies Review Vol.28 No.1
발행연도
2025.3
수록면
24 - 48 (25page)
DOI
10.69473/iasr.2025.28.1.24

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Political stability, often cracked by geopolitical tensions, plays a critical role in shaping the economic landscape, particularly through its impact on trade and investment flows. Media, as the primary conduit of information, significantly influences public perception and, consequently, market behavior. However, there is a lack of empirical studies to explain such a media role in trade. This study attempts to create a media sensitive-trade index, with a focus on the geopolitical dynamics between the Unities States, China, and Korea. Using advanced Natural Language Processing (NLP) techniques and Large Language Models (LLMs), the research quantifies media sentiment and links it to economic outcomes, such as Korea’s Trade Business Diffusion Index (TBDI) and Balance of Payments (BOP). The analysis shows that Korea’s trade trends are more influenced by the broader U.S.-China relationship than by its direct relations with either nation. Notably, the study finds that media sentiment, particularly in the service sectors, plays a predictive role in economic trends, with positive sentiment correlating with improved performance in areas such as transportation and intellectual property services. The developed index in this study supplements ex-post indicators, with the characteristics of ex-ante indicators, regarding to the short-term detection strategy for media sensitive economic system.

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Abstract
Introduction
Theoretical Background
Measurement
References

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