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Fandom's Response to Celebrity Misinformation: The Role of Media Literacy and Online Social Engagement
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연예인 오보기사에 대한 팬덤의 정정보도 요구 행태: 팬십과 미디어리터러시, 온라인 사회참여 관계를 중심으로

논문 기본 정보

Type
Academic journal
Author
Minchae Kim (한국문화관광연구원) Eunjin Kim (중앙대학교)
Journal
Korea Internet Electrornic Commerce Association The Journal of Internet Electronic Commerce Resarch Vol.25 No.1 KCI Accredited Journals
Published
2025.2
Pages
1 - 15 (15page)
DOI
10.37272/JIECR.2025.2.25.1.1

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Result
Fandom's Response to Celebrity Misinformation: The Role of Media Literacy and Online Social Engagement
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Abstract· Keywords

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This study explores the relationship between fandom, media literacy, and online social engagement, highlighting how fans' commitment influences their participation in online communities. By surveying 256 respondents and employing SPSS 23 for statistical analysis- including factor analysis, reliability and validity tests, and regression analysis the research found that fandom has a positive impact on online social engagement. Specifically, fans with higher emotional commitment tend to engage more actively. Moreover, the study revealed that certain aspects of media literacy specifically functional and critical prosumption moderate this relationship. This indicates that fans with strong media literacy skills are better equipped to use media for forming and expressing their opinions, enhancing their online engagement. Ultimately, the findings suggest that fandom can foster social value creation beyond economic exchanges, positioning fan communities as potential agents of social responsibility and positive change. This research lays a foundational understanding for future studies on fan-driven social engagement.
#Fanship #Online Social Engagement #Media Literacy #Fandom #Misinformation #Correction of Media Reports

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
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