지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 아태인문사회융합기술교류학회 아시아태평양융합연구교류논문지 Asia-pacific Journal of Convergent Research Interchange Vol.10 No.7
- 발행연도
- 2024.7
- 수록면
- 483 - 500 (18page)
- DOI
- http://dx.doi.org/10.47116/apjcri.2024.07.36
이용수
초록· 키워드
오류제보하기
The globalization of the film industry has substantially increased the number of movie posters created for promotional purposes in domestic and international markets. This study explores the differences in visual elements in Chinese and American movie posters, focusing on narrative themes and visual symbolic language.This study analyzes the top 50 domestic movies in both countries in terms of total box office revenue, as indicated on the Chinese Cat's Eye and United States' Box Office Mojo box office charts. Subsequently, the SPSS (Statistical analysis software) is used to assess the visual elements of the movie posters using credibility analysis, frequency analysis, and chi-square test. Significant differences are found between Chinese and American movie posters in terms of subject matter, title text and its orientation and position, and the main image and its tonal performance. No significant differences are found in terms of the image narrative, title color, form of content expression, and number of characters shown in posters. Differences are observed in regional cultural characteristics, typeface colors, and graphic elements. Incorporating local traditional culture and national preferences into the design of movie posters can illustrate the strong historical and cultural connotations of a country, promote international cultural exchanges, and overcome the limitations of linguistic symbols in conveying information. This research explores the possibility that in this era of digital media, Chinese and American online movies can influence each other's development, contributing to transnational, cross-cultural, and cross-media exchange.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Visual Representation of Calligraphy in Chinese Movie Poster Titles
아시아태평양융합연구교류논문지
2023 .03
-
Case Study on Movie Poster Title's Chinese Characters Typography Categories: Focused on 2000-2021 Drama Movie Produced by Emperor Motion Pictures
아시아태평양융합연구교류논문지
2023 .02
-
미국 애니메이션 국내 포스터의 시각적 변화 분석
문화와융합
2023 .11
-
Posters
International Digital Design Invitation Exhibition
2016 .12
-
Poster2022
International Digital Design Invitation Exhibition
2022 .12
-
Analysis of the Visual Presentation Contents of Film Posters: A Case Study of Korean Drama Film Posters from 2018 to 2022
아시아태평양융합연구교류논문지
2023 .03
-
〈Commercial Poster - Wool Poster〉
International Digital Design Invitation Exhibition
2016 .12
-
Graphic Poster
International Digital Design Invitation Exhibition
2016 .12
-
Movie poster design for 'Catching Dolls'
한국콘텐츠학회 ICCC 논문집
2024 .12
-
Movie poster design for 'Catching Dolls'
International Digital Design Invitation Exhibition
2024 .12
-
Research on The Structure and Visual Dynamic Line Based on The Diversified Development Trend of Poster Design
한국콘텐츠학회 ICCC 논문집
2022 .12
-
A Study on the Graphic Design Applications of Chinese Public Service Posters
한국콘텐츠학회 ICCC 논문집
2019 .12
-
Convergence Contents Poster Design
International Digital Design Invitation Exhibition
2019 .12
-
시각문법 관점에서 본 중국 주선율 영화 〈장진호〉포스터 의미구성에 관한 연구
한국콘텐츠학회논문지
2022 .12
-
ICES2019 Poster Design
International Digital Design Invitation Exhibition
2019 .08
-
Special Lecture Poster
International Digital Design Invitation Exhibition
2016 .05
-
Singer Poster
International Digital Design Invitation Exhibition
2022 .07
-
Motion Poster of Movie “Deadpool”
International Digital Design Invitation Exhibition
2016 .12
-
Poster of King Sejong
International Digital Design Invitation Exhibition
2015 .12
-
마케팅 중점의 영화 포스터 디자인 연출 방법 연구
한국콘텐츠학회 종합학술대회 논문집
2017 .05
최근 본 자료
댓글(0)
0