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논문 기본 정보

자료유형
학술저널
저자정보
Haoxiang Li (단국대학교)
저널정보
아태인문사회융합기술교류학회 아시아태평양융합연구교류논문지 아시아태평양융합연구교류논문지 제9권 제3호
발행연도
2023.3
수록면
363 - 374 (12page)
DOI
http://dx.doi.org/10.47116/apjcri.2023.03.29

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초록· 키워드

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Since the beginning of the 21st century, the Korean film industry has been booming, attracting the worldwide attention and winning numerous awards in various international film festivals. Film poster, as an important means of modern film promotion, also needs constant innovation and advancement. Therefore, the representation methods of the film poster, such as its visual elements become crucial to future Korean filmmakers. In this paper, with film poster as the subject, the presentation form of each visual element was analyzed. Firstly, based on the theoretical basis of the previous research and literature review of the elements of film poster design, items were proposed for the analysis the expression characteristics of film posters, and investigations were conducted through content analysis. As the research scope limited to Korean drama films released in South Korea, this paper mainly focused on the study of 50 film posters produced from 2018 to 2022. To conduct the research, visual elements of film posters were divided into four items (typography, layout, color and main visual), and accordingly. The visual representation types of such film posters were summarized. The following research results were obtained: firstly, the sans-serif was more frequently used in the poster title of drama films. The frequency of horizontal titles was overwhelmingly the highest. Secondly, the lower-end title layout was most frequently used. Thirdly, in terms of color, colorless titles were was most frequently used, throughout the years, the use of colored titles has increased slightly. Fourthly, in main visual, the image type that used photography had the highest frequency. In terms of the types of contents and number of actors, most of them were character-centered and had more than four actors. The impact and attention of the visual elements presented in film posters are of great significance. As a representative medium for film promotion, posters can arouse public interest and resonance in reflecting the nature and characteristics of films, thereby guiding the posters to be remembered, which will in turn expand the impression of films. In case that the parts of the design of film posters coordinate with each other and get balanced, the characteristics of such form of expression will shed light on the development path of film posters. It is hoped that this study could be used as the basic materials for formulating performance strategies of drama film poster design in the future, and could be helpful to the drama film poster designers.
#Film Posters #Visual Components #Genres of Presentation #Drama Films

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